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Mastering Privacy-Friendly Targeting
App Retargeting

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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2024.11.30Lauren Heineck
App Retargeting

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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RevX in Singular Q3 2024 Report
App Retargeting

RevX in Singular’s Q3 2024 Quarterly Trends Report

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2024.11.14Lauren Heineck
App Retargeting

RevX in Singular’s Q3 2024 Quarterly Trends Report

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The Rise of CTV: New Opportunities for Marketers
Connected TV

The Rise of CTV
New Opportunities for Marketers

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2024.10.12Lauren Heineck
Connected TV

The Rise of CTV
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Beyond Marketplaces: The Rise of DTC Marketplaces
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

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2024.07.19Lauren Heineck
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

Beyond Marketplaces: The Rise of DTC Marketplaces Beyond Marketplaces: The Rise of DTC Marketplaces In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there...
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Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

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2024.07.18Lauren Heineck
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season Just as athletes spend years training...
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Maximizing User Retention with Strategic Retargeting
App Retargeting

Maximizing User Retention with Strategic Retargeting

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2024.06.03Lauren Heineck
App Retargeting

Maximizing User Retention with Strategic Retargeting

Maximizing User Retention with Strategic Retargeting Maximizing User Retention with Strategic Retargeting In today’s rapidly evolving digital landscape, app retargeting remains one of the most effective and cost-efficient strategies for...
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Mastering Privacy-Friendly Targeting for App Marketers
Privacy

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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2024.05.10Lauren Heineck
Privacy

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

Mastering Privacy-Friendly Targeting for App Marketers Mastering Privacy-Friendly Targeting for App Marketers Mastering Privacy-Friendly Targeting for App Marketers Privacy has always been a crucial aspect and will continue to be...
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RevX at Mobile Apps Unlocked 2024
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

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2024.04.29Lauren Heineck
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

RevX at Mobile Apps Unlocked 2024 RevX at Mobile Apps Unlocked 2024 Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for mobile growth and marketing...
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Vietnam's Thriving AD Tech Market with Nick Ha
Behind the Scenes

Vietnam’s Thriving AD Tech Market with Nick Ha

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2024.04.21Lauren Heineck
Behind the Scenes

Vietnam’s Thriving AD Tech Market with Nick Ha

Vietnam's Thriving AD Tech Market with Nick Ha Vietnam's Thriving AD Tech Market with Nick Ha We recently had a chance to interview Nick Ha, our Senior Sales Manager -...
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RevX at Ad:tech New Delhi 2024
App Trends

RevX at Ad:tech New Delhi 2024

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2024.03.29Lauren Heineck
App Trends

RevX at Ad:tech New Delhi 2024

RevX at Ad:tech New Delhi 2024 RevX at Ad:tech New Delhi 2024 RevX recently was a part of ad:tech New Delhi with Affle as the diamond sponsor. ad:tech New Delhi...
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Quality Over Quantity: From Installs to Conversions
User Acquisition

Quality Over Quantity: Shifting the Focus From Installs to Conversions

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2024.02.01Lauren Heineck
User Acquisition

Quality Over Quantity: Shifting the Focus From Installs to Conversions

Quality Over Quantity: From Installs to Conversions Quality Over Quantity: From Installs to Conversions The global spending on user acquisition by mobile apps is forecasted to reach $94.9 billion by...
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Successful Sales in AdTech with Isha Verma
Behind the Scenes

Successful Sales in AdTech with Isha Verma

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2023.12.29Lauren Heineck
Behind the Scenes

Successful Sales in AdTech with Isha Verma

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Cracking the AdTech Code with Abhay
Behind the Scenes

Cracking the AdTech Code:
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2023.11.28Lauren Heineck
Behind the Scenes

Cracking the AdTech Code:
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Cracking the AdTech Code with Abhay Cracking the AdTech Code with Abhay We caught up with Abhay Jogekar, our senior SDE, and learned about his AdTech journey.  He's one of...
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Top Ranks on AppsFlyer Performance Index: RevX Growth Story
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

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2023.11.20Lauren Heineck
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

Top Ranks on AppsFlyer Performance Index: RevX Growth Story Top Ranks on AppsFlyer Performance Index: RevX Growth Story Top Ranks on AppsFlyer Performance Index: RevX Growth Story The curtain has...
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Behavioral Psychology for Advertising
Programmatic Advertising

Creating Lasting Impressions: Behavioral Psychology for Advertising Success

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2023.10.30Lauren Heineck
Programmatic Advertising

Creating Lasting Impressions: Behavioral Psychology for Advertising Success

Behavioral Psychology for Advertising Behavioral Psychology for Advertising Behavioral Psychology for Advertising The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting...
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DCO Ads for Travel Apps
App Retargeting

DCO Ads for Travel Apps:
Why it’s the Winning Formula

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2023.10.26Lauren Heineck
App Retargeting

DCO Ads for Travel Apps:
Why it’s the Winning Formula

DCO Ads for Travel Apps DCO Ads for Travel Apps DCO Ads for Travel Apps Travel means something unique to each of us. It’s whatever floats your boat, flies your...
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Championing Client Success with Erika
Behind the Scenes

Championing Client Success:
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2023.10.20Lauren Heineck
Behind the Scenes

Championing Client Success:
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Championing Client Success with Erika Championing Client Success with Erika Erika Plata is our Lead Account Manager - International at RevX. A valuable member of the International Business team, she...
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Dynamic Personalization for Mobile Gaming
App Retargeting

Dynamic Personalization for Mobile Gaming:
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2023.09.27Lauren Heineck
App Retargeting

Dynamic Personalization for Mobile Gaming:
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Dynamic Personalization for Mobile Gaming Dynamic Personalization for Mobile Gaming Dynamic Personalization for Mobile Gaming In the world of mobile apps, if there's one industry that's truly aced the art...
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Mastering Festive Season Marketing
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Mastering Festive Season Marketing: Insider Tips from Baran and Samir

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2023.09.25Lauren Heineck
Behind the Scenes

Mastering Festive Season Marketing: Insider Tips from Baran and Samir

Mastering Festive Season Marketing Mastering Festive Season Marketing Mastering Festive Season Marketing Mastering Festive Season Marketing As the holiday season approaches, mobile app marketers in India gear up for one...
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Blog banner featuring Shashwati
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

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2023.09.07Lauren Heineck
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

Navigating the AdTech Fast Lane with Shashwati Navigating the AdTech Fast Lane with Shashwati 1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months...
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Brand Awareness in the Privacy Era
Brand Building

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

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2023.08.22Lauren Heineck
Brand Building

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

Brand Awareness Campaigns in the Privacy Era Brand Awareness Campaigns in the Privacy Era Brand Awareness Campaigns in the Privacy Era In the fast-paced app marketing world, the pursuit of...
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Hybrid Ads for Conversion
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

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2023.08.16Martje Abeldt
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

Hybrid Ads for Conversion Hybrid Ads for Conversion Hybrid Ads for Conversion In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one....
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Driving Client Success in AdTech with Devanshi
Behind the Scenes

Driving Client Success in AdTech: Behind the Scenes with Devanshi

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2023.07.28Lauren Heineck
Behind the Scenes

Driving Client Success in AdTech: Behind the Scenes with Devanshi

Driving Client Success in AdTech with Devanshi Driving Client Success in AdTech with Devanshi What does a usual day look like for you as a Senior Account Manager, and what...
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First-party Data Strategies in the Privacy-first World
App Retargeting

First-party Data Strategies: Winning in the Privacy-first World

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2023.07.25Lauren Heineck
App Retargeting

First-party Data Strategies: Winning in the Privacy-first World

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Conquering the China Market with Liann
Behind the Scenes

Conquering the China Market and Beyond:
Behind the Scenes with Liann

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2023.06.29Lauren Heineck
Behind the Scenes

Conquering the China Market and Beyond:
Behind the Scenes with Liann

Conquering the China Market with Liann Conquering the China Market with Liann Conquering the China Market with Liann What's unique about working in the dynamic and rapidly evolving China market?...
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Inside the Minds of INSEA CM Heads
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Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

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Behind the Scenes

Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

Inside the Minds of INSEA CM Heads Inside the Minds of INSEA CM Heads Inside the Minds of INSEA CM Heads In the ever-expanding and fiercely competitive INSEA market, one...
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View-Through Attribution for Ad Campaigns
Mobile Measurement

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

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2023.06.02Lauren Heineck
Mobile Measurement

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

View-Through Attribution for Ad Campaigns View-Through Attribution for Ad Campaigns In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models...
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Retargeting for App Revenue
App Retargeting

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

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2023.05.19Lauren Heineck
App Retargeting

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

Retargeting for App Revenue Retargeting for App Revenue Retargeting for App Revenue Retargeting for App Revenue In a world where user attention is fleeting, and competition is fierce, the key...
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Privacy-first Programmatic Landscape
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Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

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2023.05.18Martje Abeldt
Privacy

Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

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Managing Multiple Hats as a RevOps Manager
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

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2023.05.08Lauren Heineck
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Managing Multiple Hats as a RevOps Manager Managing Multiple Hats as a RevOps Manager Managing Multiple Hats as a RevOps Manager Prabhpreet is our Manager, Revenue Operations & Sales. He...
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Programmatic Advertising in a Privacy-first World
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

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2023.05.01Lauren Heineck
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World...
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Expanding the Japanese Market with Tomohisa Akiba
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

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2023.04.12Lauren Heineck
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Expanding the Japanese Market with Tomohisa Akiba Expanding the Japanese Market with Tomohisa Akiba Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the...
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IPL 2023 Advertising Strategies
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

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2023.04.06Lauren Heineck
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

IPL 2023 Advertising Strategies IPL 2023 Advertising Strategies IPL 2023 Advertising Strategies The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The...
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Programmatic Adoption in Fintech
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

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2023.03.26Lauren Heineck
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

Programmatic Adoption in Fintech Programmatic Adoption in Fintech The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64%...
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Ramadan Trends and Opportunities 2023
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

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2023.03.22Lauren Heineck
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

Ramadan Trends and Opportunities 2023 Ramadan Trends and Opportunities 2023 It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s...
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Building Relationships in the SEA Market with Yiwen
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

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2023.03.21Lauren Heineck
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

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Mobile Programmatic for the First Time
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

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2023.02.24Lauren Heineck
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

Mobile Programmatic for the First Time Mobile Programmatic for the First Time With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last...
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Top DSP Features for Programmatic Campaigns
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

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2023.02.24Lauren Heineck
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

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CPM Bargainer for Programmatic Advertising
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CPM Bargainer for Programmatic Advertising – Behind the Scenes

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2023.02.24Lauren Heineck
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

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Transparency in Programmatic Advertising
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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

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2023.02.23Lauren Heineck
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

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App Marketing During a Downturn
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

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2023.02.08Lauren Heineck
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

App Marketing During a Downturn App Marketing During a Downturn Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over...
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App Strategies to Navigate the Downturn
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

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2022.12.03Lauren Heineck
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

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Programmatic DSPs vs Affiliate Networks
Programmatic Advertising

Programmatic DSPs vs Affiliate Networks

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2022.11.02Lauren Heineck
Programmatic Advertising

Programmatic DSPs vs Affiliate Networks

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Beginner’s Guide to Incrementality Testing
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

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2022.10.03Lauren Heineck
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

Beginner’s Guide to Incrementality Testing Beginner’s Guide to Incrementality Testing "Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital...
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Data-Driven Approach with Divya Bhargava
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

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2022.08.09Lauren Heineck
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

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Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

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2022.08.04Lauren Heineck
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Ad Creative Excellence: Choosing Ad Formats
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

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2022.08.02Lauren Heineck
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

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Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

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2022.07.19Lauren Heineck
Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Software Engineering with Ashish Kumar
App Retargeting

A Look into Software Engineering with Ashish Kumar

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2022.06.10Lauren Heineck
App Retargeting

A Look into Software Engineering with Ashish Kumar

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Improving Campaign Execution with Kush Shah
Behind the Scenes

Improving Campaign Execution with Kush Shah

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2022.06.02Lauren Heineck
Behind the Scenes

Improving Campaign Execution with Kush Shah

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Invest in App Retargeting During Festive Season
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

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2022.02.27Lauren Heineck
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

Invest in App Retargeting During Festive Season Invest in App Retargeting During Festive Season A common misconception is that re-engagement during sales doesn’t make sense because people are already buying....
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Best-in-class Programmatic Platform
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

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2022.02.22Lauren Heineck
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

Best-in-class Programmatic Platform Invest in App Retargeting During Festive Season This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and...
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Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

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2022.02.07Lauren Heineck
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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Programmatic App Impact Post-IDFA
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

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2022.01.27Lauren Heineck
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

Programmatic App Impact Post-IDFA Programmatic App Impact Post-IDFA Old structures don't work on LAT. After the iOS14.5 roll-out, it is time to move forward and start implementing campaign and measurement...
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App Retargeting Post-Travel Restrictions
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

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2021.11.23Lauren Heineck
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

App Retargeting Post-Travel Restrictions App Retargeting Post-Travel Restrictions Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making...
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Programmatic Advertising for Mobile Gaming
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

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2021.10.26Lauren Heineck
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Programmatic Advertising for Mobile Gaming Programmatic Advertising for Mobile Gaming Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to...
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App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

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2021.09.30Lauren Heineck
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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Analyzing 3 Years of Fintech Mobile Ad Spend
App Trends

Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular

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2021.09.13Lauren Heineck
App Trends

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Programmatic Advertising for Food Delivery Apps
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

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Programmatic Advertising

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Driving Incremental Growth for Mobile Apps
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2021.08.03Lauren Heineck
Privacy

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

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Incremental Lift in Marketing
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

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2021.07.16Lauren Heineck
Incrementality

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Incremental Lift in Marketing Incremental Lift in Marketing As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of...
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Mobile Games Advertising 2021
App Retargeting

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2021.07.14Lauren Heineck
App Retargeting

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
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Cracking User Acquisition with Advertising Channels
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

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2021.07.07Lauren Heineck
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

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Full-funnel Programmatic for eCommerce Apps
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

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App Retargeting

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IDFA, iOS14 and SKAdNetwork – A Survival Guide

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Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

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User Acquisition

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User Acquisition

User acquisition and re-engagement strategies for subscription apps – Recap

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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

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2022.07.19Lauren Heineck
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Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

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2024.03.29Lauren Heineck
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2023.03.22Lauren Heineck
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Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

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Behind the Scenes

Successful Sales in AdTech with Isha Verma

Successful Sales in AdTech with Isha Verma Successful Sales in AdTech with Isha Verma Successful Sales in AdTech with Isha Verma We recently had a chat with Isha Verma, our...
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Behind the Scenes
Cracking the AdTech Code:
Behind the Scenes with Abhay
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2023.11.28Lauren Heineck
Behind the Scenes

Cracking the AdTech Code:
Behind the Scenes with Abhay

Cracking the AdTech Code with Abhay Cracking the AdTech Code with Abhay We caught up with Abhay Jogekar, our senior SDE, and learned about his AdTech journey.  He's one of...
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Behind the Scenes
Championing Client Success:
Behind the Scenes with Erika  
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2023.10.20Lauren Heineck
Behind the Scenes

Championing Client Success:
Behind the Scenes with Erika  

Championing Client Success with Erika Championing Client Success with Erika Erika Plata is our Lead Account Manager - International at RevX. A valuable member of the International Business team, she...
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Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
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2023.09.25Lauren Heineck
Behind the Scenes

Mastering Festive Season Marketing: Insider Tips from Baran and Samir

Mastering Festive Season Marketing Mastering Festive Season Marketing Mastering Festive Season Marketing Mastering Festive Season Marketing As the holiday season approaches, mobile app marketers in India gear up for one...
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Behind the Scenes
Navigating the AdTech Fast Lane with Shashwati
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2023.09.07Lauren Heineck
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

Navigating the AdTech Fast Lane with Shashwati Navigating the AdTech Fast Lane with Shashwati 1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months...
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Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
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2023.07.28Lauren Heineck
Behind the Scenes

Driving Client Success in AdTech: Behind the Scenes with Devanshi

Driving Client Success in AdTech with Devanshi Driving Client Success in AdTech with Devanshi What does a usual day look like for you as a Senior Account Manager, and what...
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Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
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2023.06.29Lauren Heineck
Behind the Scenes

Conquering the China Market and Beyond:
Behind the Scenes with Liann

Conquering the China Market with Liann Conquering the China Market with Liann Conquering the China Market with Liann What's unique about working in the dynamic and rapidly evolving China market?...
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Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
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2023.06.20Lauren Heineck
Behind the Scenes

Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

Inside the Minds of INSEA CM Heads Inside the Minds of INSEA CM Heads Inside the Minds of INSEA CM Heads In the ever-expanding and fiercely competitive INSEA market, one...
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Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
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2023.05.08Lauren Heineck
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Managing Multiple Hats as a RevOps Manager Managing Multiple Hats as a RevOps Manager Managing Multiple Hats as a RevOps Manager Prabhpreet is our Manager, Revenue Operations & Sales. He...
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Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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2023.04.12Lauren Heineck
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Expanding the Japanese Market with Tomohisa Akiba Expanding the Japanese Market with Tomohisa Akiba Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the...
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Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
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2023.02.24Lauren Heineck
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

CPM Bargainer for Programmatic Advertising CPM Bargainer for Programmatic Advertising As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to...
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Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
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2022.08.09Lauren Heineck
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Data-Driven Approach with Divya Bhargava Data-Driven Approach with Divya Bhargava Data-Driven Approach with Divya Bhargava Our Behind the Scenes @ RevX series showcases our expert team members who work to...
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Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
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2022.08.04Lauren Heineck
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Behind the Scenes
Improving Campaign Execution with Kush Shah
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2022.06.02Lauren Heineck
Behind the Scenes

Improving Campaign Execution with Kush Shah

Improving Campaign Execution with Kush Shah Improving Campaign Execution with Kush Shah Campaign Management is at the core of what RevX does for its clients. We got a sneak peek...
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Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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2022.02.22Lauren Heineck
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

Best-in-class Programmatic Platform Invest in App Retargeting During Festive Season This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and...
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Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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2021.06.21Lauren Heineck
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

Product Innovation with Partha Kataky Product Innovation with Partha Kataky How did you get into Product Management, and where did it all start?  I have always aspired to a product...
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Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
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2021.05.26Lauren Heineck
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

Data Analysis and Teamwork with Product Director Data Analysis and Teamwork with Product Director For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with...
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eCommerce
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
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2024.07.19Lauren Heineck
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

Beyond Marketplaces: The Rise of DTC Marketplaces Beyond Marketplaces: The Rise of DTC Marketplaces In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there...
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eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
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2022.02.27Lauren Heineck
eCommerce

Why it Makes Sense to Invest in App Retargeting During a Festive Season

Invest in App Retargeting During Festive Season Invest in App Retargeting During Festive Season A common misconception is that re-engagement during sales doesn’t make sense because people are already buying....
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eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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2022.02.07Lauren Heineck
eCommerce

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
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2021.01.22Lauren Heineck
eCommerce

Five Ways to Increase your eCommerce Conversions with App Retargeting

Increase eCommerce Conversions with App Retargeting   Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working...
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Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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2021.10.26Lauren Heineck
Gaming

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Programmatic Advertising for Mobile Gaming Programmatic Advertising for Mobile Gaming Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to...
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Gaming
The Mobile Gaming Insights 2020 [Infographic]
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2020.06.04Lauren Heineck
Gaming

The Mobile Gaming Insights 2020 [Infographic]

In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
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Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
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2023.08.22Lauren Heineck
Brand Building

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

Brand Awareness Campaigns in the Privacy Era Brand Awareness Campaigns in the Privacy Era Brand Awareness Campaigns in the Privacy Era In the fast-paced app marketing world, the pursuit of...
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Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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2023.02.24Lauren Heineck
Product

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Top DSP Features for Programmatic Campaigns Top DSP Features for Programmatic Campaigns Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running...
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Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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2022.02.22Lauren Heineck
Product

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

Best-in-class Programmatic Platform Invest in App Retargeting During Festive Season This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and...
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Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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2021.06.21Lauren Heineck
Product

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

Product Innovation with Partha Kataky Product Innovation with Partha Kataky How did you get into Product Management, and where did it all start?  I have always aspired to a product...
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Product
Data Analysis and Team Work: An Interview with Our Product Director
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2021.05.26Lauren Heineck
Product

Data Analysis and Team Work: An Interview with Our Product Director

Data Analysis and Teamwork with Product Director Data Analysis and Teamwork with Product Director For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with...
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Incrementality
A Beginner’s Guide to Incrementality Testing
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2022.10.03Lauren Heineck
Incrementality

A Beginner’s Guide to Incrementality Testing

Beginner’s Guide to Incrementality Testing Beginner’s Guide to Incrementality Testing "Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital...
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Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
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2021.08.03Lauren Heineck
Incrementality

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

Driving Incremental Growth for Mobile Apps Driving Incremental Growth for Mobile Apps Driving Incremental Growth for Mobile Apps The shockwaves of Apple's privacy changes were long announced, and the most...
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Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
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2021.07.16Lauren Heineck
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

Incremental Lift in Marketing Incremental Lift in Marketing As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of...
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Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
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2020.02.17Lauren Heineck
Incrementality

Understanding Incrementality – The Key to Measuring Your Advertising Impact

Understanding Incrementality in Advertising Understanding Incrementality in Advertising Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users...
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