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App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
19 May 2023Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
06 Apr 2023Shreelaxmi PB
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
02 Nov 2022Marta Gaspar
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Marta Gaspar
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
19 May 2023Shreelaxmi PB
Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Martje Abeldt
Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Shreelaxmi PB
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
07 Jul 2021Marta Gaspar
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
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Blended campaigns targeting opted-out users: future-ready and privacy compliant.

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Retarget your users through their entire app journey.

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Creative
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We leverage creatives towards empathy, relevance and engagement to achieve the best performance.

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