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App Retargeting
  • App Retargeting
  • Mobile Attribution
  • Programmatic Advertising
  • User Acquisition
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
22 Mar 2023Shreelaxmi PB
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
21 Mar 2023Shreelaxmi PB
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
08 Feb 2023Shreelaxmi PB
App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
02 Nov 2022Marta Gaspar
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Marta Gaspar
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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