The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into…
Blog
September 24, 2020
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes…
August 24, 2020
OTT Apps: Reimagining Marketing For Post-COVID Era
In recent months, a large chunk population across demographics has switched to new-age OTT apps…
July 15, 2020
18 Top Features of DSP You Should Consider
Demand Side Platform (DSP) is a software program that communicates with ad exchanges, ad networks,…
July 10, 2020
Drowning in Data, but Starving for Insights: SliceX to the Rescue [Infographic]
SliceX enables advertisers to go beyond traditional reporting with an easier analysis of various dimensions and metrics for different timeframes. KNOW MORE.
June 17, 2020
Redefining Your EdTech App for the Next Normal
COVID-19 has left an impact on people from all walks. From personal to professional, there…
June 5, 2020
The Programmatic Way to Boost Earnings for Your Utility App
In this blog, we are discussing how programmatic media can help you acquire the relevant users as well as drive more conversions.
June 4, 2020
The Mobile Gaming Insights 2020 [Infographic]
In this infographic, you will find the latest mobile gaming insights along with challenges and solutions for mobile apps marketing.
May 13, 2020
First-Party Data: A Gaming App’s Way To Go Beyond Behavioral Targeting
Behavioral targeting relies on the top-level data, and miss out on the intent of the user. Learn how to use first-party data to gain higher retention targets.
April 30, 2020
4 Hacks to Optimize Retargeting Ads in 2020
Optimize retargeting ads the right way to leverage all touchpoints to drive more and faster conversions for your mobile apps.
April 28, 2020
Demand Side Platform (DSP): A Simple Explanation
Demand Side Platform is software for advertisers (or ad agencies) to automate the buying and selling of ad impressions. Read more for easy understanding.
April 22, 2020
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition strategy requires going beyond demographics and leveraging audience intelligence. Read more to know how >>