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Demand Side Platform (DSP) is a software program that communicates with ad exchanges, ad networks,…

SliceX enables advertisers to go beyond traditional reporting with an easier analysis of various dimensions and metrics for different timeframes. KNOW MORE.

COVID-19 has left an impact on people from all walks. From personal to professional, there…

In this blog, we are discussing how programmatic media can help you acquire the relevant users as well as drive more conversions.

In this infographic, you will find the latest mobile gaming insights along with challenges and solutions for mobile apps marketing.

Behavioral targeting relies on the top-level data, and miss out on the intent of the user. Learn how to use first-party data to gain higher retention targets.

Optimize retargeting ads the right way to leverage all touchpoints to drive more and faster conversions for your mobile apps.

Demand Side Platform is software for advertisers (or ad agencies) to automate the buying and selling of ad impressions. Read more for easy understanding.

Mobile app user acquisition strategy requires going beyond demographics and leveraging audience intelligence. Read more to know how >>

Video retargeting ads create an opportunity of achieving better campaign results as they gain better attention and enhance conversions.

In the pursuit of converting a visitor into a paying customer, there are various channels…

Sandip Acharyya, Assistant Marketing Manager Incrementality is an excellent method to understand the impact generated…