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Best Practices for Driving UA and Retention Rates for Subscription Apps
Programmatic Advertising

Best Practices for Driving UA and Retention Rates for Subscription Apps

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2025.05.26Lauren Heineck
Programmatic Advertising

Best Practices for Driving UA and Retention Rates for Subscription Apps

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
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tariffs, ad spend outlook and programmatic advertising strategies
Programmatic Advertising

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

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2025.05.06Lauren Heineck
Programmatic Advertising

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
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Connected TV

High-ROAS CTV Ad Strategies Every Brand Needs

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2025.05.04Mranlee Cala
Connected TV

High-ROAS CTV Ad Strategies Every Brand Needs

Advertising on big screens. Hitting scale with household-level targeting. Reaching highly engaged viewers, including opportunities for brand recall, with sound-on unskippable ads–it might all sound too good to be true!...
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Playable ads
Gaming

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

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2025.04.16Lauren Heineck
Gaming

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
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U.S. Tariffs and Mobile App Marketing
App Retargeting

How the New US Tariffs Could Impact Mobile App Marketing

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2025.04.09Lauren Heineck
App Retargeting

How the New US Tariffs Could Impact Mobile App Marketing

Sweeping new U.S. trade tariffs, unseen in almost a century, have shaken the international economy and triggered widespread stock market turmoil. In a globalized world, it’s been an unprecedented few...
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Top APAC Mobile Marketing Trends
App Retargeting

Mobile Marketing in APAC: What’s Next for App Marketers

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2025.04.07Lauren Heineck
App Retargeting

Mobile Marketing in APAC: What’s Next for App Marketers

In 2024, mobile app downloads surged across Asia-Pacific (APAC), cementing the region’s position as the nerve center of the mobile economy. India led with 38.59 billion downloads, marking an 8.28%...
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RT and CTV Trends 2025
App Retargeting

Top Retargeting and CTV Trends for 2025

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2025.03.25Lauren Heineck
App Retargeting

Top Retargeting and CTV Trends for 2025

Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
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App Retargeting

CTV Done Right: How to Create CTV Ads People Want to Watch

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2025.03.19Mranlee Cala
App Retargeting

CTV Done Right: How to Create CTV Ads People Want to Watch

If you’ve been following the latest industry conversations, you already know that CTV advertising isn’t just a pilot episode, but a season marathon with an award-winning ad opportunity. The first...
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Gaming

Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation

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2025.03.11Lauren Heineck
Gaming

Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation

In gaming, engagement doesn’t end at the first install. More than 70% of buyers within mobile gaming apps make repeat purchases, which highlights the long-term value of retaining players. With...
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Connected TV

Breaking Down CTV Ad Formats: What Works for Your Brand?

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2025.02.27Mranlee Cala
Connected TV

Breaking Down CTV Ad Formats: What Works for Your Brand?

We live in an age where consumers are an index finger away from choosing the ads they watch. We’ve moved from passive viewing to engaged and participative audiences.  No longer...
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App Trends

Our Top 8 App Marketing Trends for 2025

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2025.01.28Lauren Heineck
App Trends

Our Top 8 App Marketing Trends for 2025

Despite the tumultuous start to the year as global creators and marketers recovered from the jolt shock news of the US TikTok ban that January weekend, if we had to...
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RevX in Singular Q3 2024 Report
App Retargeting

RevX in Singular’s Q3 2024 Quarterly Trends Report

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2024.11.14Lauren Heineck
App Retargeting

RevX in Singular’s Q3 2024 Quarterly Trends Report

We offered our observations in partnership with Singular for their Q3 2024 Quarterly Trends Report. With this much anticipated industry publication, RevX joined app marketing and measurement experts to share...
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The Rise of CTV: New Opportunities for Marketers
Connected TV

The Rise of CTV
New Opportunities for Marketers

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2024.10.12Lauren Heineck
Connected TV

The Rise of CTV
New Opportunities for Marketers

With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
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Beyond Marketplaces: The Rise of DTC Marketplaces
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

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2024.07.19Lauren Heineck
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...
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Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

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2024.07.18Lauren Heineck
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

Just as athletes spend years training for their big day on the world’s stage, mobile app marketers can benefit from well-prepared strategies that effectively acquire, convert, and retain app users. ...
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Maximizing User Retention with Strategic Retargeting
App Retargeting

Maximizing User Retention with Strategic Retargeting

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2024.06.03Lauren Heineck
App Retargeting

Maximizing User Retention with Strategic Retargeting

In today’s rapidly evolving digital landscape, app retargeting remains one of the most effective and cost-efficient strategies for app marketers seeking high conversion rates. App retargeting (RT) is a technique...
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Mastering Privacy-Friendly Targeting for App Marketers
Privacy

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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2024.05.10Lauren Heineck
Privacy

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...
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RevX at Mobile Apps Unlocked 2024
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

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2024.04.29Lauren Heineck
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for mobile growth and marketing professionals. RevX sponsored the event for the first time April 2-4th 2024...
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Vietnam's Thriving AD Tech Market with Nick Ha
Behind the Scenes

Vietnam’s Thriving AD Tech Market with Nick Ha

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2024.04.21Lauren Heineck
Behind the Scenes

Vietnam’s Thriving AD Tech Market with Nick Ha

We recently had a chance to interview Nick Ha, our Senior Sales Manager - SEA. It was an exciting conversation revolving around Vietnam’s thriving market and Nick’s extensive experience working...
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RevX at Ad:tech New Delhi 2024
App Trends

RevX at Ad:tech New Delhi 2024

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2024.03.29Lauren Heineck
App Trends

RevX at Ad:tech New Delhi 2024

RevX recently was a part of ad:tech New Delhi with Affle as the diamond sponsor. ad:tech New Delhi 2024 was a roaring success and we were thrilled to be there....
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Quality Over Quantity: From Installs to Conversions
User Acquisition

Quality Over Quantity: Shifting the Focus From Installs to Conversions

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2024.02.01Lauren Heineck
User Acquisition

Quality Over Quantity: Shifting the Focus From Installs to Conversions

The global spending on user acquisition by mobile apps is forecasted to reach $94.9 billion by 2025, which is an increase of 20% from the current spending. User Acquisition(UA) is...
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Successful Sales in AdTech with Isha Verma
Behind the Scenes

Successful Sales in AdTech with Isha Verma

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2023.12.29Lauren Heineck
Behind the Scenes

Successful Sales in AdTech with Isha Verma

We recently had a chat with Isha Verma, our Senior Sales Executive, and it was an insightful conversation about building a successful sales career in Ad Tech and what it's...
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Cracking the AdTech Code with Abhay
Behind the Scenes

Cracking the AdTech Code:
Behind the Scenes with Abhay

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2023.11.28Lauren Heineck
Behind the Scenes

Cracking the AdTech Code:
Behind the Scenes with Abhay

We caught up with Abhay Jogekar, our senior SDE, and learned about his AdTech journey.  He's one of the key players in our team, working behind the scenes to make...
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Top Ranks on AppsFlyer Performance Index: RevX Growth Story
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

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2023.11.20Lauren Heineck
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

The curtain has risen on AppsFlyer's Performance Index, a much-awaited moment of truth for the app marketing community. We are honored to be recognized as a global leader in the...
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Behavioral Psychology for Advertising
Programmatic Advertising

Creating Lasting Impressions: Behavioral Psychology for Advertising Success

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2023.10.30Lauren Heineck
Programmatic Advertising

Creating Lasting Impressions: Behavioral Psychology for Advertising Success

The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
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DCO Ads for Travel Apps
App Retargeting

DCO Ads for Travel Apps:
Why it’s the Winning Formula

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2023.10.26Lauren Heineck
App Retargeting

DCO Ads for Travel Apps:
Why it’s the Winning Formula

Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
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Dynamic Personalization for Mobile Gaming
App Retargeting

Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce

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2023.09.27Lauren Heineck
App Retargeting

Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce

In the world of mobile apps, if there's one industry that's truly aced the art of personalization, it has to be eCommerce. And it seems straightforward, doesn’t it? Recently viewed...
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Mastering Festive Season Marketing
Behind the Scenes

Mastering Festive Season Marketing: Insider Tips from Baran and Samir

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2023.09.25Lauren Heineck
Behind the Scenes

Mastering Festive Season Marketing: Insider Tips from Baran and Samir

As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
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Blog banner featuring Shashwati
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

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2023.09.07Lauren Heineck
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
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Brand Awareness in the Privacy Era
Brand Building

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

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2023.08.22Lauren Heineck
Brand Building

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
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Hybrid Ads for Conversion
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

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2023.08.16Martje Abeldt
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
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Driving Client Success in AdTech with Devanshi
Behind the Scenes

Driving Client Success in AdTech: Behind the Scenes with Devanshi

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2023.07.28Lauren Heineck
Behind the Scenes

Driving Client Success in AdTech: Behind the Scenes with Devanshi

What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
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First-party Data Strategies in the Privacy-first World
App Retargeting

First-party Data Strategies: Winning in the Privacy-first World

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2023.07.25Lauren Heineck
App Retargeting

First-party Data Strategies: Winning in the Privacy-first World

In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
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Conquering the China Market with Liann
Behind the Scenes

Conquering the China Market and Beyond:
Behind the Scenes with Liann

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2023.06.29Lauren Heineck
Behind the Scenes

Conquering the China Market and Beyond:
Behind the Scenes with Liann

What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
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Inside the Minds of INSEA CM Heads
Behind the Scenes

Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

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2023.06.20Lauren Heineck
Behind the Scenes

Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
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View-Through Attribution for Ad Campaigns
Mobile Measurement

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

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2023.06.02Lauren Heineck
Mobile Measurement

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
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Retargeting for App Revenue
App Retargeting

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

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2023.05.19Lauren Heineck
App Retargeting

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
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Privacy-first Programmatic Landscape
Privacy

Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

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2023.05.18Martje Abeldt
Privacy

Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
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Managing Multiple Hats as a RevOps Manager
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

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2023.05.08Lauren Heineck
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
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Programmatic Advertising in a Privacy-first World
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

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2023.05.01Lauren Heineck
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Expanding the Japanese Market with Tomohisa Akiba
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

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2023.04.12Lauren Heineck
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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IPL 2023 Advertising Strategies
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

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2023.04.06Lauren Heineck
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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Programmatic Adoption in Fintech
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

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2023.03.26Lauren Heineck
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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Ramadan Trends and Opportunities 2023
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

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2023.03.22Lauren Heineck
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
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Building Relationships in the SEA Market with Yiwen
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

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2023.03.21Lauren Heineck
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
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Mobile Programmatic for the First Time
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

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2023.02.24Lauren Heineck
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
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Top DSP Features for Programmatic Campaigns
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

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2023.02.24Lauren Heineck
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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CPM Bargainer for Programmatic Advertising
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

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2023.02.24Lauren Heineck
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
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Transparency in Programmatic Advertising
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

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2023.02.23Lauren Heineck
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
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App Marketing During a Downturn
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

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2023.02.08Lauren Heineck
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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App Strategies to Navigate the Downturn
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

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2022.12.03Lauren Heineck
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
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Programmatic DSPs vs Affiliate Networks
Programmatic Advertising

Programmatic DSPs vs Affiliate Networks

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2022.11.02Lauren Heineck
Programmatic Advertising

Programmatic DSPs vs Affiliate Networks

App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
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Beginner’s Guide to Incrementality Testing
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

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2022.10.03Lauren Heineck
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
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Data-Driven Approach with Divya Bhargava
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

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2022.08.09Lauren Heineck
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
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Image of Madhuri DV, INSEA Lead - Campaign Management
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

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2022.08.04Lauren Heineck
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Ad Creative Excellence: Choosing Ad Formats
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

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2022.08.02Lauren Heineck
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
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Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

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2022.07.19Lauren Heineck
Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Software Engineering with Ashish Kumar
App Retargeting

A Look into Software Engineering with Ashish Kumar

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2022.06.10Lauren Heineck
App Retargeting

A Look into Software Engineering with Ashish Kumar

In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
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Improving Campaign Execution with Kush Shah
Behind the Scenes

Improving Campaign Execution with Kush Shah

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2022.06.02Lauren Heineck
Behind the Scenes

Improving Campaign Execution with Kush Shah

Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
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Invest in App Retargeting During Festive Season
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

Read More
2022.02.27Lauren Heineck
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
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Best-in-class Programmatic Platform
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

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2022.02.22Lauren Heineck
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

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2022.02.07Lauren Heineck
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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Programmatic App Impact Post-IDFA
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

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2022.01.27Lauren Heineck
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

Old structures don't work on LAT. After the iOS14.5 roll-out, it is time to move forward and start implementing campaign and measurement frameworks that actually work in a non-IDFA environment....
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App Retargeting Post-Travel Restrictions
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

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2021.11.23Lauren Heineck
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
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Programmatic Advertising for Mobile Gaming
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

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2021.10.26Lauren Heineck
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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Highlighting RevX's achievements at MMA Smarties
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

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2021.09.30Lauren Heineck
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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Analyzing 3 Years of Fintech Mobile Ad Spend
App Trends

Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular

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2021.09.13Lauren Heineck
App Trends

Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular

In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
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Programmatic Advertising for Food Delivery Apps
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

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2021.08.18Lauren Heineck
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
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Driving Incremental Growth for Mobile Apps
Privacy

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

Read More
2021.08.03Lauren Heineck
Privacy

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
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Incremental Lift in Marketing
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

Read More
2021.07.16Lauren Heineck
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
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Mobile Games Advertising 2021
App Retargeting

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

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2021.07.14Lauren Heineck
App Retargeting

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
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Cracking User Acquisition with Advertising Channels
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

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2021.07.07Lauren Heineck
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
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Full-funnel Programmatic for eCommerce Apps
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

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2021.06.30Lauren Heineck
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
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Product Innovation with Partha Kataky
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

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2021.06.21Lauren Heineck
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Data Analysis and Teamwork with Product Director
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

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2021.05.26Lauren Heineck
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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Programmatic Strategy for eCommerce Apps
Programmatic Advertising

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Read More
2021.05.21Lauren Heineck
Programmatic Advertising

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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App Trends

Grow Your App with Programmatic during Ramadan

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2021.04.09Lauren Heineck
App Trends

Grow Your App with Programmatic during Ramadan

APRIL 9, 2021 Ramadan season, a holy and festive period for many countries, is coming up. And with it, an opportunity for mobile businesses to serve their users on what...
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Ad Fraud Detection in the Post-iOS 14 Era
Privacy

Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts

Read More
2021.03.10Lauren Heineck
Privacy

Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts

In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
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Unlocking Subscription Revenue with Adjust
Mobile Measurement

Unlocking Subscription Revenue: Insights from Adjust

Read More
2021.03.02Lauren Heineck
Mobile Measurement

Unlocking Subscription Revenue: Insights from Adjust

In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
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Programmatic Advertising for Dating Apps
App Retargeting

Programmatic Advertising and Dating Apps: Unlocking New Growth Levels

Read More
2021.02.18Lauren Heineck
App Retargeting

Programmatic Advertising and Dating Apps: Unlocking New Growth Levels

Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
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User Acquisition for Subscription Apps
App Retargeting

User acquisition and re-engagement strategies for subscription apps – Recap

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2021.02.15Lauren Heineck
App Retargeting

User acquisition and re-engagement strategies for subscription apps – Recap

Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
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Increase eCommerce Conversions with App Retargeting
eCommerce

Five Ways to Increase your eCommerce Conversions with App Retargeting

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2021.01.22Lauren Heineck
eCommerce

Five Ways to Increase your eCommerce Conversions with App Retargeting

Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...
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Spotting Mobile Ad Fraud
Programmatic Advertising

Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss

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2020.12.15Lauren Heineck
Programmatic Advertising

Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss

Mobile fraud is not a new topic, but it is always top of mind for the ad industry. And with good reason. The big concern with mobile fraud is its...
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Programmatic for eCommerce Apps: Retargeting and UA
App Retargeting

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

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2020.12.02Lauren Heineck
App Retargeting

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
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Understanding View-Through Attribution
Mobile Measurement

The Essential Guide to Understanding View-Through Attribution (Infographic)

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2020.11.18Lauren Heineck
Mobile Measurement

The Essential Guide to Understanding View-Through Attribution (Infographic)

Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers. What is view-through...
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Mastering Deep Linking
Programmatic Advertising

Mastering Deep Linking: All You Need to Know about Deep Links

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2020.11.10Lauren Heineck
Programmatic Advertising

Mastering Deep Linking: All You Need to Know about Deep Links

Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
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Black Friday and Cyber Monday in the New Normal
Programmatic Advertising

Infographic: Black Friday and Cyber Monday in the New Normal

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2020.10.30Arun Kumar R
Programmatic Advertising

Infographic: Black Friday and Cyber Monday in the New Normal

Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
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IDFA, iOS 14, and SKAdNetwork Survival Guide
Privacy

IDFA, iOS14 and SKAdNetwork – A Survival Guide

Read More
2020.10.07Arun Kumar R
Privacy

IDFA, iOS14 and SKAdNetwork – A Survival Guide

The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
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Improving Ad Performance with Dynamic Creative Optimization
App Retargeting

Improving Ad Performance with Dynamic Creative Optimization

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2020.09.24Lauren Heineck
App Retargeting

Improving Ad Performance with Dynamic Creative Optimization

One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
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OTT Apps Marketing for Post-COVID Era
Programmatic Advertising

OTT Apps: Reimagining Marketing For Post-COVID Era

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2020.08.24Lauren Heineck
Programmatic Advertising

OTT Apps: Reimagining Marketing For Post-COVID Era

In recent months, a large chunk population across demographics has switched to new-age OTT apps in India. With cinema halls closed and almost zero sporting events, OTT platforms have made...
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Buy Programmatically Post-IDFA
Privacy

How to Buy Programmatically Post-IDFA

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2020.06.14Lauren Heineck
Privacy

How to Buy Programmatically Post-IDFA

When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
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Mobile Gaming Insights 2020
Gaming

The Mobile Gaming Insights 2020 [Infographic]

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2020.06.04Lauren Heineck
Gaming

The Mobile Gaming Insights 2020 [Infographic]

In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
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Optimizing Retargeting Ads in 2020
App Retargeting

4 Hacks to Optimizing Retargeting Ads in 2020

Read More
2020.04.30Lauren Heineck
App Retargeting

4 Hacks to Optimizing Retargeting Ads in 2020

Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
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Demand Side Platform DSP Explanation
Programmatic Advertising

Demand Side Platform (DSP): A Simple Explanation

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2020.04.28Lauren Heineck
Programmatic Advertising

Demand Side Platform (DSP): A Simple Explanation

Demand Side Platform DSP Explanation From tiresome days of boardroom meetings for finalizing manual ad insertion to programmatic ad placement, online advertising has evolved by leaps and bounds over the...
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Mobile App User Acquisition with Audience Intelligence
User Acquisition

Mobile App User Acquisition: Winning With Audience Intelligence

Read More
2020.04.22Lauren Heineck
User Acquisition

Mobile App User Acquisition: Winning With Audience Intelligence

Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
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Video Retargeting Ads for Success
Creative Innovation

Video Retargeting Ads – Optimizing Your Campaign For Success

Read More
2020.04.16Lauren Heineck
Creative Innovation

Video Retargeting Ads – Optimizing Your Campaign For Success

Video Retargeting Ads for Success Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging...
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Understanding Incrementality in Advertising
Incrementality

Understanding Incrementality – The Key to Measuring Your Advertising Impact

Read More
2020.02.17Lauren Heineck
Incrementality

Understanding Incrementality – The Key to Measuring Your Advertising Impact

Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...
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View More
AI
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Read More
2025.05.06Lauren Heineck
AI

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
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AI
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
Read More
2025.04.16Lauren Heineck
AI

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
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AI
How the New US Tariffs Could Impact Mobile App Marketing
Read More
2025.04.09Lauren Heineck
AI

How the New US Tariffs Could Impact Mobile App Marketing

Sweeping new U.S. trade tariffs, unseen in almost a century, have shaken the international economy and triggered widespread stock market turmoil. In a globalized world, it’s been an unprecedented few...
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AI
Mobile Marketing in APAC: What’s Next for App Marketers
Read More
2025.04.07Lauren Heineck
AI

Mobile Marketing in APAC: What’s Next for App Marketers

In 2024, mobile app downloads surged across Asia-Pacific (APAC), cementing the region’s position as the nerve center of the mobile economy. India led with 38.59 billion downloads, marking an 8.28%...
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AI
Our Top 8 App Marketing Trends for 2025
Read More
2025.01.28Lauren Heineck
AI

Our Top 8 App Marketing Trends for 2025

Despite the tumultuous start to the year as global creators and marketers recovered from the jolt shock news of the US TikTok ban that January weekend, if we had to...
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Retention rates
Best Practices for Driving UA and Retention Rates for Subscription Apps
Read More
2025.05.26Lauren Heineck
Retention rates

Best Practices for Driving UA and Retention Rates for Subscription Apps

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
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Creative Innovation
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
Read More
2025.04.16Lauren Heineck
Creative Innovation

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
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Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
Read More
2022.08.02Lauren Heineck
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
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Creative Innovation
Improving Ad Performance with Dynamic Creative Optimization
Read More
2020.09.24Lauren Heineck
Creative Innovation

Improving Ad Performance with Dynamic Creative Optimization

One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Read More
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
Read More
2020.04.16Lauren Heineck
Creative Innovation

Video Retargeting Ads – Optimizing Your Campaign For Success

Video Retargeting Ads for Success Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging...
Read More
App Retargeting
Best Practices for Driving UA and Retention Rates for Subscription Apps
Read More
2025.05.26Lauren Heineck
App Retargeting

Best Practices for Driving UA and Retention Rates for Subscription Apps

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
Read More
App Retargeting
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Read More
2025.05.06Lauren Heineck
App Retargeting

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
Read More
App Retargeting
High-ROAS CTV Ad Strategies Every Brand Needs
Read More
2025.05.04Mranlee Cala
App Retargeting

High-ROAS CTV Ad Strategies Every Brand Needs

Advertising on big screens. Hitting scale with household-level targeting. Reaching highly engaged viewers, including opportunities for brand recall, with sound-on unskippable ads–it might all sound too good to be true!...
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App Retargeting
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
Read More
2025.04.16Lauren Heineck
App Retargeting

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
Read More
App Retargeting
How the New US Tariffs Could Impact Mobile App Marketing
Read More
2025.04.09Lauren Heineck
App Retargeting

How the New US Tariffs Could Impact Mobile App Marketing

Sweeping new U.S. trade tariffs, unseen in almost a century, have shaken the international economy and triggered widespread stock market turmoil. In a globalized world, it’s been an unprecedented few...
Read More
App Retargeting
Mobile Marketing in APAC: What’s Next for App Marketers
Read More
2025.04.07Lauren Heineck
App Retargeting

Mobile Marketing in APAC: What’s Next for App Marketers

In 2024, mobile app downloads surged across Asia-Pacific (APAC), cementing the region’s position as the nerve center of the mobile economy. India led with 38.59 billion downloads, marking an 8.28%...
Read More
App Retargeting
Top Retargeting and CTV Trends for 2025
Read More
2025.03.25Lauren Heineck
App Retargeting

Top Retargeting and CTV Trends for 2025

Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
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App Retargeting
CTV Done Right: How to Create CTV Ads People Want to Watch
Read More
2025.03.19Mranlee Cala
App Retargeting

CTV Done Right: How to Create CTV Ads People Want to Watch

If you’ve been following the latest industry conversations, you already know that CTV advertising isn’t just a pilot episode, but a season marathon with an award-winning ad opportunity. The first...
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App Retargeting
Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation
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2025.03.11Lauren Heineck
App Retargeting

Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation

In gaming, engagement doesn’t end at the first install. More than 70% of buyers within mobile gaming apps make repeat purchases, which highlights the long-term value of retaining players. With...
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App Retargeting
Breaking Down CTV Ad Formats: What Works for Your Brand?
Read More
2025.02.27Mranlee Cala
App Retargeting

Breaking Down CTV Ad Formats: What Works for Your Brand?

We live in an age where consumers are an index finger away from choosing the ads they watch. We’ve moved from passive viewing to engaged and participative audiences.  No longer...
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App Retargeting
RevX in Singular’s Q3 2024 Quarterly Trends Report
Read More
2024.11.14Lauren Heineck
App Retargeting

RevX in Singular’s Q3 2024 Quarterly Trends Report

We offered our observations in partnership with Singular for their Q3 2024 Quarterly Trends Report. With this much anticipated industry publication, RevX joined app marketing and measurement experts to share...
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App Retargeting
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
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2024.07.19Lauren Heineck
App Retargeting

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...
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App Retargeting
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
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2024.07.18Lauren Heineck
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

Just as athletes spend years training for their big day on the world’s stage, mobile app marketers can benefit from well-prepared strategies that effectively acquire, convert, and retain app users. ...
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App Retargeting
Maximizing User Retention with Strategic Retargeting
Read More
2024.06.03Lauren Heineck
App Retargeting

Maximizing User Retention with Strategic Retargeting

In today’s rapidly evolving digital landscape, app retargeting remains one of the most effective and cost-efficient strategies for app marketers seeking high conversion rates. App retargeting (RT) is a technique...
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App Retargeting
Quality Over Quantity: Shifting the Focus From Installs to Conversions
Read More
2024.02.01Lauren Heineck
App Retargeting

Quality Over Quantity: Shifting the Focus From Installs to Conversions

The global spending on user acquisition by mobile apps is forecasted to reach $94.9 billion by 2025, which is an increase of 20% from the current spending. User Acquisition(UA) is...
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App Retargeting
Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
Read More
2023.11.20Lauren Heineck
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

The curtain has risen on AppsFlyer's Performance Index, a much-awaited moment of truth for the app marketing community. We are honored to be recognized as a global leader in the...
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App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Read More
2023.10.26Lauren Heineck
App Retargeting

DCO Ads for Travel Apps:
Why it’s the Winning Formula

Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
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App Retargeting
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
Read More
2023.09.27Lauren Heineck
App Retargeting

Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce

In the world of mobile apps, if there's one industry that's truly aced the art of personalization, it has to be eCommerce. And it seems straightforward, doesn’t it? Recently viewed...
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App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
Read More
2023.08.16Martje Abeldt
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
Read More
App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
Read More
2023.07.25Lauren Heineck
App Retargeting

First-party Data Strategies: Winning in the Privacy-first World

In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
Read More
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
Read More
2023.05.19Lauren Heineck
App Retargeting

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
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App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
Read More
2023.04.06Lauren Heineck
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
Read More
2023.03.26Lauren Heineck
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
Read More
2023.03.22Lauren Heineck
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
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App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Read More
2023.03.21Lauren Heineck
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
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App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
Read More
2023.02.08Lauren Heineck
App Retargeting

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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App Retargeting
A Look into Software Engineering with Ashish Kumar
Read More
2022.06.10Lauren Heineck
App Retargeting

A Look into Software Engineering with Ashish Kumar

In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
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App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
Read More
2022.02.27Lauren Heineck
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
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App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
Read More
2022.02.07Lauren Heineck
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Read More
2021.11.23Lauren Heineck
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Read More
App Retargeting
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
2021.10.26Lauren Heineck
App Retargeting

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
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2021.09.30Lauren Heineck
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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App Retargeting
Programmatic Advertising Strategies for Food Delivery Apps
Read More
2021.08.18Lauren Heineck
App Retargeting

Programmatic Advertising Strategies for Food Delivery Apps

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Read More
App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Read More
2021.07.14Lauren Heineck
App Retargeting

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
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App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
Read More
2021.06.30Lauren Heineck
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
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App Retargeting
Grow Your App with Programmatic during Ramadan
Read More
2021.04.09Lauren Heineck
App Retargeting

Grow Your App with Programmatic during Ramadan

APRIL 9, 2021 Ramadan season, a holy and festive period for many countries, is coming up. And with it, an opportunity for mobile businesses to serve their users on what...
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App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Read More
2021.02.18Lauren Heineck
App Retargeting

Programmatic Advertising and Dating Apps: Unlocking New Growth Levels

Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
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App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
Read More
2021.02.15Lauren Heineck
App Retargeting

User acquisition and re-engagement strategies for subscription apps – Recap

Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
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App Retargeting
Five Ways to Increase your eCommerce Conversions with App Retargeting
Read More
2021.01.22Lauren Heineck
App Retargeting

Five Ways to Increase your eCommerce Conversions with App Retargeting

Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...
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App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
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2020.12.02Lauren Heineck
App Retargeting

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
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App Retargeting
Mastering Deep Linking: All You Need to Know about Deep Links
Read More
2020.11.10Lauren Heineck
App Retargeting

Mastering Deep Linking: All You Need to Know about Deep Links

Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
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App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
Read More
2020.09.24Lauren Heineck
App Retargeting

Improving Ad Performance with Dynamic Creative Optimization

One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
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App Retargeting
The Mobile Gaming Insights 2020 [Infographic]
Read More
2020.06.04Lauren Heineck
App Retargeting

The Mobile Gaming Insights 2020 [Infographic]

In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
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App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
Read More
2020.04.30Lauren Heineck
App Retargeting

4 Hacks to Optimizing Retargeting Ads in 2020

Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
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App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
Read More
2020.04.16Lauren Heineck
App Retargeting

Video Retargeting Ads – Optimizing Your Campaign For Success

Video Retargeting Ads for Success Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging...
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Connected TV
High-ROAS CTV Ad Strategies Every Brand Needs
Read More
2025.05.04Mranlee Cala
Connected TV

High-ROAS CTV Ad Strategies Every Brand Needs

Advertising on big screens. Hitting scale with household-level targeting. Reaching highly engaged viewers, including opportunities for brand recall, with sound-on unskippable ads–it might all sound too good to be true!...
Read More
Connected TV
Top Retargeting and CTV Trends for 2025
Read More
2025.03.25Lauren Heineck
Connected TV

Top Retargeting and CTV Trends for 2025

Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
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Connected TV
CTV Done Right: How to Create CTV Ads People Want to Watch
Read More
2025.03.19Mranlee Cala
Connected TV

CTV Done Right: How to Create CTV Ads People Want to Watch

If you’ve been following the latest industry conversations, you already know that CTV advertising isn’t just a pilot episode, but a season marathon with an award-winning ad opportunity. The first...
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Connected TV
Breaking Down CTV Ad Formats: What Works for Your Brand?
Read More
2025.02.27Mranlee Cala
Connected TV

Breaking Down CTV Ad Formats: What Works for Your Brand?

We live in an age where consumers are an index finger away from choosing the ads they watch. We’ve moved from passive viewing to engaged and participative audiences.  No longer...
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Connected TV
The Rise of CTV
New Opportunities for Marketers
Read More
2024.10.12Lauren Heineck
Connected TV

The Rise of CTV
New Opportunities for Marketers

With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
Read More
Mobile Measurement
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Read More
2025.05.06Lauren Heineck
Mobile Measurement

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
Read More
Mobile Measurement
RevX in Singular’s Q3 2024 Quarterly Trends Report
Read More
2024.11.14Lauren Heineck
Mobile Measurement

RevX in Singular’s Q3 2024 Quarterly Trends Report

We offered our observations in partnership with Singular for their Q3 2024 Quarterly Trends Report. With this much anticipated industry publication, RevX joined app marketing and measurement experts to share...
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Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
Read More
2023.06.02Lauren Heineck
Mobile Measurement

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
Read More
Mobile Measurement
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Read More
2023.02.23Lauren Heineck
Mobile Measurement

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Read More
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
Read More
2021.03.02Lauren Heineck
Mobile Measurement

Unlocking Subscription Revenue: Insights from Adjust

In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
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Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Read More
2020.11.18Lauren Heineck
Mobile Measurement

The Essential Guide to Understanding View-Through Attribution (Infographic)

Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers. What is view-through...
Read More
Privacy
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
Read More
2024.05.10Lauren Heineck
Privacy

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...
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Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
Read More
2023.05.18Martje Abeldt
Privacy

Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Read More
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
Read More
2023.05.01Lauren Heineck
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
Read More
2021.08.03Lauren Heineck
Privacy

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
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Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
Read More
2021.03.10Lauren Heineck
Privacy

Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts

In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
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Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
Read More
2020.10.07Arun Kumar R
Privacy

IDFA, iOS14 and SKAdNetwork – A Survival Guide

The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
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Privacy
How to Buy Programmatically Post-IDFA
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2020.06.14Lauren Heineck
Privacy

How to Buy Programmatically Post-IDFA

When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
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User Acquisition
Best Practices for Driving UA and Retention Rates for Subscription Apps
Read More
2025.05.26Lauren Heineck
User Acquisition

Best Practices for Driving UA and Retention Rates for Subscription Apps

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
Read More
User Acquisition
Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation
Read More
2025.03.11Lauren Heineck
User Acquisition

Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation

In gaming, engagement doesn’t end at the first install. More than 70% of buyers within mobile gaming apps make repeat purchases, which highlights the long-term value of retaining players. With...
Read More
User Acquisition
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
Read More
2024.07.18Lauren Heineck
User Acquisition

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

Just as athletes spend years training for their big day on the world’s stage, mobile app marketers can benefit from well-prepared strategies that effectively acquire, convert, and retain app users. ...
Read More
User Acquisition
Quality Over Quantity: Shifting the Focus From Installs to Conversions
Read More
2024.02.01Lauren Heineck
User Acquisition

Quality Over Quantity: Shifting the Focus From Installs to Conversions

The global spending on user acquisition by mobile apps is forecasted to reach $94.9 billion by 2025, which is an increase of 20% from the current spending. User Acquisition(UA) is...
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User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
2021.10.26Lauren Heineck
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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User Acquisition
Cracking User Acquisition With the Right Advertising Channels
Read More
2021.07.07Lauren Heineck
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
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User Acquisition
User acquisition and re-engagement strategies for subscription apps – Recap
Read More
2021.02.15Lauren Heineck
User Acquisition

User acquisition and re-engagement strategies for subscription apps – Recap

Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
Read More
User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
Read More
2020.04.22Lauren Heineck
User Acquisition

Mobile App User Acquisition: Winning With Audience Intelligence

Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
Read More
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
Read More
2023.02.24Lauren Heineck
Mobile Attribution

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Read More
Mobile Attribution
Programmatic DSPs vs Affiliate Networks
Read More
2022.11.02Lauren Heineck
Mobile Attribution

Programmatic DSPs vs Affiliate Networks

App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
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Mobile Attribution
A Beginner’s Guide to Incrementality Testing
Read More
2022.10.03Lauren Heineck
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
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Mobile Attribution
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
Read More
2022.07.19Lauren Heineck
Mobile Attribution

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Mobile Attribution
The Essential Guide to Understanding View-Through Attribution (Infographic)
Read More
2020.11.18Lauren Heineck
Mobile Attribution

The Essential Guide to Understanding View-Through Attribution (Infographic)

Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers. What is view-through...
Read More
Mobile Attribution
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Read More
2020.02.17Lauren Heineck
Mobile Attribution

Understanding Incrementality – The Key to Measuring Your Advertising Impact

Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...
Read More
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
Read More
2025.05.26Lauren Heineck
Programmatic Advertising

Best Practices for Driving UA and Retention Rates for Subscription Apps

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
Read More
Programmatic Advertising
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Read More
2025.05.06Lauren Heineck
Programmatic Advertising

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
Read More
Programmatic Advertising
High-ROAS CTV Ad Strategies Every Brand Needs
Read More
2025.05.04Mranlee Cala
Programmatic Advertising

High-ROAS CTV Ad Strategies Every Brand Needs

Advertising on big screens. Hitting scale with household-level targeting. Reaching highly engaged viewers, including opportunities for brand recall, with sound-on unskippable ads–it might all sound too good to be true!...
Read More
Programmatic Advertising
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
Read More
2025.04.16Lauren Heineck
Programmatic Advertising

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
Read More
Programmatic Advertising
Top Retargeting and CTV Trends for 2025
Read More
2025.03.25Lauren Heineck
Programmatic Advertising

Top Retargeting and CTV Trends for 2025

Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
Read More
Programmatic Advertising
Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation
Read More
2025.03.11Lauren Heineck
Programmatic Advertising

Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation

In gaming, engagement doesn’t end at the first install. More than 70% of buyers within mobile gaming apps make repeat purchases, which highlights the long-term value of retaining players. With...
Read More
Programmatic Advertising
The Rise of CTV
New Opportunities for Marketers
Read More
2024.10.12Lauren Heineck
Programmatic Advertising

The Rise of CTV
New Opportunities for Marketers

With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
Read More
Programmatic Advertising
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
Read More
2024.07.18Lauren Heineck
Programmatic Advertising

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

Just as athletes spend years training for their big day on the world’s stage, mobile app marketers can benefit from well-prepared strategies that effectively acquire, convert, and retain app users. ...
Read More
Programmatic Advertising
RevX at Ad:tech New Delhi 2024
Read More
2024.03.29Lauren Heineck
Programmatic Advertising

RevX at Ad:tech New Delhi 2024

RevX recently was a part of ad:tech New Delhi with Affle as the diamond sponsor. ad:tech New Delhi 2024 was a roaring success and we were thrilled to be there....
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Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
Read More
2023.10.30Lauren Heineck
Programmatic Advertising

Creating Lasting Impressions: Behavioral Psychology for Advertising Success

The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
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Programmatic Advertising
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Read More
2023.10.26Lauren Heineck
Programmatic Advertising

DCO Ads for Travel Apps:
Why it’s the Winning Formula

Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
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Programmatic Advertising
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
Read More
2023.09.25Lauren Heineck
Programmatic Advertising

Mastering Festive Season Marketing: Insider Tips from Baran and Samir

As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
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Programmatic Advertising
Navigating the AdTech Fast Lane with Shashwati
Read More
2023.09.07Lauren Heineck
Programmatic Advertising

Navigating the AdTech Fast Lane with Shashwati

1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
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Programmatic Advertising
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
Read More
2023.08.22Lauren Heineck
Programmatic Advertising

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
Read More
Programmatic Advertising
Driving Client Success in AdTech: Behind the Scenes with Devanshi
Read More
2023.07.28Lauren Heineck
Programmatic Advertising

Driving Client Success in AdTech: Behind the Scenes with Devanshi

What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
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Programmatic Advertising
First-party Data Strategies: Winning in the Privacy-first World
Read More
2023.07.25Lauren Heineck
Programmatic Advertising

First-party Data Strategies: Winning in the Privacy-first World

In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
Read More
Programmatic Advertising
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
Read More
2023.06.20Lauren Heineck
Programmatic Advertising

Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
Read More
Programmatic Advertising
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
Read More
2023.06.02Lauren Heineck
Programmatic Advertising

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
Read More
Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
Read More
2023.05.19Lauren Heineck
Programmatic Advertising

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
Read More
Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
Read More
2023.05.18Martje Abeldt
Programmatic Advertising

Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Read More
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
Read More
2023.05.01Lauren Heineck
Programmatic Advertising

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Read More
Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Read More
2023.04.12Lauren Heineck
Programmatic Advertising

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
Read More
Programmatic Advertising
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
Read More
2023.04.06Lauren Heineck
Programmatic Advertising

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
Read More
Programmatic Advertising
Programmatic Adoption in Fintech: Challenges and Opportunities
Read More
2023.03.26Lauren Heineck
Programmatic Advertising

Programmatic Adoption in Fintech: Challenges and Opportunities

The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Read More
Programmatic Advertising
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
Read More
2023.03.22Lauren Heineck
Programmatic Advertising

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Read More
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
Read More
2023.02.24Lauren Heineck
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Read More
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Read More
2023.02.24Lauren Heineck
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Read More
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Read More
2023.02.23Lauren Heineck
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Read More
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Read More
2023.02.08Lauren Heineck
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
Read More
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Read More
2022.12.03Lauren Heineck
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
Read More
Programmatic Advertising
Programmatic DSPs vs Affiliate Networks
Read More
2022.11.02Lauren Heineck
Programmatic Advertising

Programmatic DSPs vs Affiliate Networks

App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Read More
Programmatic Advertising
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
Read More
2022.08.02Lauren Heineck
Programmatic Advertising

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Read More
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
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2022.07.19Lauren Heineck
Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
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2022.01.27Lauren Heineck
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

Old structures don't work on LAT. After the iOS14.5 roll-out, it is time to move forward and start implementing campaign and measurement frameworks that actually work in a non-IDFA environment....
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Programmatic Advertising
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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2021.10.26Lauren Heineck
Programmatic Advertising

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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Programmatic Advertising
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
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2021.09.13Lauren Heineck
Programmatic Advertising

Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular

In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
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Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
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2021.08.18Lauren Heineck
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
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Programmatic Advertising
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
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2021.07.16Lauren Heineck
Programmatic Advertising

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
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Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
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2021.05.21Lauren Heineck
Programmatic Advertising

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
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2021.03.10Lauren Heineck
Programmatic Advertising

Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts

In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
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Programmatic Advertising
Unlocking Subscription Revenue: Insights from Adjust
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2021.03.02Lauren Heineck
Programmatic Advertising

Unlocking Subscription Revenue: Insights from Adjust

In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
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Programmatic Advertising
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
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2021.02.18Lauren Heineck
Programmatic Advertising

Programmatic Advertising and Dating Apps: Unlocking New Growth Levels

Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
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Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
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2020.12.15Lauren Heineck
Programmatic Advertising

Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss

Mobile fraud is not a new topic, but it is always top of mind for the ad industry. And with good reason. The big concern with mobile fraud is its...
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Programmatic Advertising
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
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2020.12.02Lauren Heineck
Programmatic Advertising

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
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Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
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2020.11.10Lauren Heineck
Programmatic Advertising

Mastering Deep Linking: All You Need to Know about Deep Links

Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
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Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
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2020.10.30Arun Kumar R
Programmatic Advertising

Infographic: Black Friday and Cyber Monday in the New Normal

Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
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Programmatic Advertising
IDFA, iOS14 and SKAdNetwork – A Survival Guide
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2020.10.07Arun Kumar R
Programmatic Advertising

IDFA, iOS14 and SKAdNetwork – A Survival Guide

The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
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Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
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2020.08.24Lauren Heineck
Programmatic Advertising

OTT Apps: Reimagining Marketing For Post-COVID Era

In recent months, a large chunk population across demographics has switched to new-age OTT apps in India. With cinema halls closed and almost zero sporting events, OTT platforms have made...
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Programmatic Advertising
How to Buy Programmatically Post-IDFA
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2020.06.14Lauren Heineck
Programmatic Advertising

How to Buy Programmatically Post-IDFA

When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
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Programmatic Advertising
4 Hacks to Optimizing Retargeting Ads in 2020
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2020.04.30Lauren Heineck
Programmatic Advertising

4 Hacks to Optimizing Retargeting Ads in 2020

Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
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Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
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2020.04.28Lauren Heineck
Programmatic Advertising

Demand Side Platform (DSP): A Simple Explanation

Demand Side Platform DSP Explanation From tiresome days of boardroom meetings for finalizing manual ad insertion to programmatic ad placement, online advertising has evolved by leaps and bounds over the...
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Programmatic Advertising
Mobile App User Acquisition: Winning With Audience Intelligence
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2020.04.22Lauren Heineck
Programmatic Advertising

Mobile App User Acquisition: Winning With Audience Intelligence

Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
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App Trends
Best Practices for Driving UA and Retention Rates for Subscription Apps
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2025.05.26Lauren Heineck
App Trends

Best Practices for Driving UA and Retention Rates for Subscription Apps

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
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App Trends
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
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2025.05.06Lauren Heineck
App Trends

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
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App Trends
How the New US Tariffs Could Impact Mobile App Marketing
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2025.04.09Lauren Heineck
App Trends

How the New US Tariffs Could Impact Mobile App Marketing

Sweeping new U.S. trade tariffs, unseen in almost a century, have shaken the international economy and triggered widespread stock market turmoil. In a globalized world, it’s been an unprecedented few...
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App Trends
Mobile Marketing in APAC: What’s Next for App Marketers
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2025.04.07Lauren Heineck
App Trends

Mobile Marketing in APAC: What’s Next for App Marketers

In 2024, mobile app downloads surged across Asia-Pacific (APAC), cementing the region’s position as the nerve center of the mobile economy. India led with 38.59 billion downloads, marking an 8.28%...
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App Trends
Our Top 8 App Marketing Trends for 2025
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2025.01.28Lauren Heineck
App Trends

Our Top 8 App Marketing Trends for 2025

Despite the tumultuous start to the year as global creators and marketers recovered from the jolt shock news of the US TikTok ban that January weekend, if we had to...
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App Trends
RevX in Singular’s Q3 2024 Quarterly Trends Report
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2024.11.14Lauren Heineck
App Trends

RevX in Singular’s Q3 2024 Quarterly Trends Report

We offered our observations in partnership with Singular for their Q3 2024 Quarterly Trends Report. With this much anticipated industry publication, RevX joined app marketing and measurement experts to share...
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App Trends
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
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2024.05.10Lauren Heineck
App Trends

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...
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App Trends
RevX at Mobile Apps Unlocked (MAU) Vegas 2024
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2024.04.29Lauren Heineck
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for mobile growth and marketing professionals. RevX sponsored the event for the first time April 2-4th 2024...
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App Trends
RevX at Ad:tech New Delhi 2024
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2024.03.29Lauren Heineck
App Trends

RevX at Ad:tech New Delhi 2024

RevX recently was a part of ad:tech New Delhi with Affle as the diamond sponsor. ad:tech New Delhi 2024 was a roaring success and we were thrilled to be there....
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App Trends
Navigating the AdTech Fast Lane with Shashwati
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2023.09.07Lauren Heineck
App Trends

Navigating the AdTech Fast Lane with Shashwati

1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
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App Trends
Conquering the China Market and Beyond:
Behind the Scenes with Liann
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2023.06.29Lauren Heineck
App Trends

Conquering the China Market and Beyond:
Behind the Scenes with Liann

What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
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App Trends
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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2022.02.07Lauren Heineck
App Trends

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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App Trends
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
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2021.11.23Lauren Heineck
App Trends

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
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App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
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2021.09.13Lauren Heineck
App Trends

Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular

In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
Read More
App Trends
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
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2021.05.21Lauren Heineck
App Trends

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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App Trends
Grow Your App with Programmatic during Ramadan
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2021.04.09Lauren Heineck
App Trends

Grow Your App with Programmatic during Ramadan

APRIL 9, 2021 Ramadan season, a holy and festive period for many countries, is coming up. And with it, an opportunity for mobile businesses to serve their users on what...
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App Trends
Infographic: Black Friday and Cyber Monday in the New Normal
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2020.10.30Arun Kumar R
App Trends

Infographic: Black Friday and Cyber Monday in the New Normal

Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
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Behind the Scenes
Vietnam’s Thriving AD Tech Market with Nick Ha
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2024.04.21Lauren Heineck
Behind the Scenes

Vietnam’s Thriving AD Tech Market with Nick Ha

We recently had a chance to interview Nick Ha, our Senior Sales Manager - SEA. It was an exciting conversation revolving around Vietnam’s thriving market and Nick’s extensive experience working...
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Behind the Scenes
Successful Sales in AdTech with Isha Verma
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2023.12.29Lauren Heineck
Behind the Scenes

Successful Sales in AdTech with Isha Verma

We recently had a chat with Isha Verma, our Senior Sales Executive, and it was an insightful conversation about building a successful sales career in Ad Tech and what it's...
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Behind the Scenes
Cracking the AdTech Code:
Behind the Scenes with Abhay
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2023.11.28Lauren Heineck
Behind the Scenes

Cracking the AdTech Code:
Behind the Scenes with Abhay

We caught up with Abhay Jogekar, our senior SDE, and learned about his AdTech journey.  He's one of the key players in our team, working behind the scenes to make...
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Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
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2023.09.25Lauren Heineck
Behind the Scenes

Mastering Festive Season Marketing: Insider Tips from Baran and Samir

As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
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Behind the Scenes
Navigating the AdTech Fast Lane with Shashwati
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2023.09.07Lauren Heineck
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
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Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
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2023.07.28Lauren Heineck
Behind the Scenes

Driving Client Success in AdTech: Behind the Scenes with Devanshi

What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
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Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
Read More
2023.06.29Lauren Heineck
Behind the Scenes

Conquering the China Market and Beyond:
Behind the Scenes with Liann

What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
Read More
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
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2023.06.20Lauren Heineck
Behind the Scenes

Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
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Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
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2023.05.08Lauren Heineck
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
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Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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2023.04.12Lauren Heineck
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
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2023.02.24Lauren Heineck
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
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Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
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2022.08.09Lauren Heineck
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
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Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
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2022.08.04Lauren Heineck
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Behind the Scenes
Improving Campaign Execution with Kush Shah
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2022.06.02Lauren Heineck
Behind the Scenes

Improving Campaign Execution with Kush Shah

Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
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Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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2022.02.22Lauren Heineck
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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2021.06.21Lauren Heineck
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
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2021.05.26Lauren Heineck
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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eCommerce
How the New US Tariffs Could Impact Mobile App Marketing
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2025.04.09Lauren Heineck
eCommerce

How the New US Tariffs Could Impact Mobile App Marketing

Sweeping new U.S. trade tariffs, unseen in almost a century, have shaken the international economy and triggered widespread stock market turmoil. In a globalized world, it’s been an unprecedented few...
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eCommerce
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
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2024.07.19Lauren Heineck
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...
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eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
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2022.02.27Lauren Heineck
eCommerce

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
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eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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2022.02.07Lauren Heineck
eCommerce

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
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2021.01.22Lauren Heineck
eCommerce

Five Ways to Increase your eCommerce Conversions with App Retargeting

Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...
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Gaming
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
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2025.04.16Lauren Heineck
Gaming

Playable Ads That Convert: Stats and Strategies for Mobile Game Success

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
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Gaming
How the New US Tariffs Could Impact Mobile App Marketing
Read More
2025.04.09Lauren Heineck
Gaming

How the New US Tariffs Could Impact Mobile App Marketing

Sweeping new U.S. trade tariffs, unseen in almost a century, have shaken the international economy and triggered widespread stock market turmoil. In a globalized world, it’s been an unprecedented few...
Read More
Gaming
Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation
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2025.03.11Lauren Heineck
Gaming

Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation

In gaming, engagement doesn’t end at the first install. More than 70% of buyers within mobile gaming apps make repeat purchases, which highlights the long-term value of retaining players. With...
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Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
2021.10.26Lauren Heineck
Gaming

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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Gaming
The Mobile Gaming Insights 2020 [Infographic]
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2020.06.04Lauren Heineck
Gaming

The Mobile Gaming Insights 2020 [Infographic]

In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
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Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
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2023.08.22Lauren Heineck
Brand Building

From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
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Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Read More
2023.02.24Lauren Heineck
Product

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
Read More
2022.02.22Lauren Heineck
Product

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
Read More
Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
Read More
2021.06.21Lauren Heineck
Product

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Product
Data Analysis and Team Work: An Interview with Our Product Director
Read More
2021.05.26Lauren Heineck
Product

Data Analysis and Team Work: An Interview with Our Product Director

For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
Read More
Incrementality
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Read More
2025.05.06Lauren Heineck
Incrementality

Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
Read More
Incrementality
A Beginner’s Guide to Incrementality Testing
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2022.10.03Lauren Heineck
Incrementality

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
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Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
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2021.08.03Lauren Heineck
Incrementality

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
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Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
Read More
2021.07.16Lauren Heineck
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Read More
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
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2020.02.17Lauren Heineck
Incrementality

Understanding Incrementality – The Key to Measuring Your Advertising Impact

Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...
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