Unlock new growth levels for your app.

From installs and activation to retention and monetization, we have you covered!

Learn More
  • All
  • App Retargeting
  • Mobile Attribution
  • Programmatic Advertising
  • User Acquisition
  • App Trends
  • Behind the Scenes
  • Mobile Measurement
  • eCommerce
  • Gaming
  • Product
  • Creative Innovation
  • Incrementality
  • Privacy
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
19 May 2023Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
The picture represents privacy changes in the mobile advertising landscape
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Headshot of Prabhpreet, Our RevOps and Sales - Manager
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
08 May 2023Shreelaxmi PB
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
A photograph from the panel discussion. In picture; ( L to R) Pratik Kumar, Associate Director - UA And Partnerships, Martje Abeldt, CEO, RevX
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Shreelaxmi PB
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Blog banner for Behind the Scenes featuring Tomohisa Akiba
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
12 Apr 2023Shreelaxmi PB
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
IPL 2023 Advertising Strategies: blog banner image
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
06 Apr 2023Shreelaxmi PB
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Blog banner highlighting ramadan app usage trends and opportunities.
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
22 Mar 2023Shreelaxmi PB
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Blog banner featuring our account manager for Southeast Asia.
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
21 Mar 2023Shreelaxmi PB
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
Blog banner symbolizing new beginnings in mobile programmatic advertising.
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
24 Feb 2023Marta Gaspar
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
A banner highlighting the need to ask for transparency in digital advertising.
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
08 Feb 2023Shreelaxmi PB
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
03 Dec 2022Shreelaxmi PB
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
02 Nov 2022Marta Gaspar
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Marta Gaspar
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
09 Aug 2022Marta Gaspar
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
Image of Madhuri DV, INSEA Lead - Campaign Management
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
04 Aug 2022Marta Gaspar
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
02 Aug 2022Shreelaxmi PB
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
19 Jul 2022Marta Gaspar
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
App Retargeting
A Look into Software Engineering with Ashish Kumar
10 Jun 2022Marta Gaspar
App Retargeting
A Look into Software Engineering with Ashish Kumar
In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
Image of Kush Shah, Campaign Manager, RevX
Behind the Scenes
Improving Campaign Execution with Kush Shah
02 Jun 2022Marta Gaspar
Behind the Scenes
Improving Campaign Execution with Kush Shah
Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
27 Feb 2022Marta Gaspar
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
22 Feb 2022Marta Gaspar
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
07 Feb 2022Marta Gaspar
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
23 Nov 2021Marta Gaspar
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Blog banner highlighting RevX's achievements at the MMA Smarties. It displays the four categories for which RevX was awarded. The campaigns were executed for our client, Swiggy.
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
30 Sep 2021Marta Gaspar
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
App marketer analyzing fintech ad performance.
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
Food delivery and technology
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
18 Aug 2021Shreelaxmi PB
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Image representing incremental app growth
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
03 Aug 2021Marta Gaspar
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Photo representing incrementality test reports
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
16 Jul 2021Marta Gaspar
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Blog banner symbolizing user acquisition. The image consists of a network of users and an advertiser tapping into it.
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
07 Jul 2021Marta Gaspar
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
30 Jun 2021Marta Gaspar
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
A picture of the product head at RevX, Partha Kataky
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
21 Jun 2021Shreelaxmi PB
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
A picture of the product director at RevX, Pranesh
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
26 May 2021Shreelaxmi PB
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
Blog banner highlighting eCommerce sales
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
21 May 2021Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
advertiser-fighting_mobile_ad_fraud
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
10 Mar 2021Marta Gaspar
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Dating_apps_representation
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
18 Feb 2021Marta Gaspar
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
View More
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
19 May 2023Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
06 Apr 2023Shreelaxmi PB
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
22 Mar 2023Shreelaxmi PB
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
21 Mar 2023Shreelaxmi PB
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
08 Feb 2023Shreelaxmi PB
App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
App Retargeting
A Look into Software Engineering with Ashish Kumar
10 Jun 2022Marta Gaspar
App Retargeting
A Look into Software Engineering with Ashish Kumar
In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
27 Feb 2022Marta Gaspar
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
07 Feb 2022Marta Gaspar
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
23 Nov 2021Marta Gaspar
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
App Retargeting
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
App Retargeting
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
30 Sep 2021Marta Gaspar
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
App Retargeting
Programmatic Advertising Strategies for Food Delivery Apps
18 Aug 2021Shreelaxmi PB
App Retargeting
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
30 Jun 2021Marta Gaspar
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
18 Feb 2021Marta Gaspar
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
02 Nov 2022Marta Gaspar
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Marta Gaspar
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Mobile Attribution
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
19 Jul 2022Marta Gaspar
Mobile Attribution
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
19 May 2023Shreelaxmi PB
Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Martje Abeldt
Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Shreelaxmi PB
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
12 Apr 2023Shreelaxmi PB
Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
Programmatic Advertising
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
06 Apr 2023Shreelaxmi PB
Programmatic Advertising
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
Programmatic Advertising
Programmatic Adoption in Fintech: Challenges and Opportunities
26 Mar 2023Shreelaxmi PB
Programmatic Advertising
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Programmatic Advertising
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
22 Mar 2023Shreelaxmi PB
Programmatic Advertising
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
08 Feb 2023Shreelaxmi PB
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
03 Dec 2022Shreelaxmi PB
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
02 Nov 2022Marta Gaspar
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Programmatic Advertising
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
02 Aug 2022Shreelaxmi PB
Programmatic Advertising
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
19 Jul 2022Marta Gaspar
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Programmatic Advertising
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
Programmatic Advertising
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Programmatic Advertising
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
13 Sep 2021Shreelaxmi PB
Programmatic Advertising
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
18 Aug 2021Shreelaxmi PB
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Programmatic Advertising
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
16 Jul 2021Marta Gaspar
Programmatic Advertising
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
21 May 2021Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
10 Mar 2021Marta Gaspar
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Programmatic Advertising
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
18 Feb 2021Marta Gaspar
Programmatic Advertising
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
07 Jul 2021Marta Gaspar
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
App Trends
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
07 Feb 2022Marta Gaspar
App Trends
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
App Trends
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
23 Nov 2021Marta Gaspar
App Trends
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
App Trends
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
21 May 2021Marta Gaspar
App Trends
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
08 May 2023Shreelaxmi PB
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
12 Apr 2023Shreelaxmi PB
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
24 Feb 2023Marta Gaspar
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
09 Aug 2022Marta Gaspar
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
04 Aug 2022Marta Gaspar
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
Behind the Scenes
Improving Campaign Execution with Kush Shah
02 Jun 2022Marta Gaspar
Behind the Scenes
Improving Campaign Execution with Kush Shah
Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
22 Feb 2022Marta Gaspar
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
21 Jun 2021Shreelaxmi PB
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
26 May 2021Shreelaxmi PB
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
Mobile Measurement
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
23 Feb 2023Shreelaxmi PB
Mobile Measurement
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
27 Feb 2022Marta Gaspar
eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
07 Feb 2022Marta Gaspar
eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Marta Gaspar
Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
24 Feb 2023Shreelaxmi PB
Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
22 Feb 2022Marta Gaspar
Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
21 Jun 2021Shreelaxmi PB
Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
Product
Data Analysis and Team Work: An Interview with Our Product Director
26 May 2021Shreelaxmi PB
Product
Data Analysis and Team Work: An Interview with Our Product Director
For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
02 Aug 2022Shreelaxmi PB
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Incrementality
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Marta Gaspar
Incrementality
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
03 Aug 2021Marta Gaspar
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
16 Jul 2021Marta Gaspar
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Shreelaxmi PB
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
03 Aug 2021Marta Gaspar
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
10 Mar 2021Marta Gaspar
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...