July 19, 2021

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5,...

What do successful mobile gaming companies do differently? How do the best...

Blog

Blog

July 16, 2021

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving towards user privacy, the methods we used until now to measure the effectiveness and...

July 7, 2021

Cracking User Acquisition With the Right Advertising Channels (or How to Make UA Work For You With Programmatic)

Advertisers have multiple user acquisition channels at their disposal, but not all the channels and strategies will bear the same...

June 30, 2021

Making Full-funnel Programmatic Work for eCommerce Apps in The Privacy Era

This is the first article on our latest content collaboration with Singular. Here we cover how programmatic advertising can support...

June 21, 2021

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

We speak with Partha Kataky, a Product leader at RevX, to discuss the role of a Product Manager in developing...

June 14, 2021

How to Buy Programmatically Post-IDFA

Programmatic players benchmark their supply capabilities by how many QPS their infrastructure can deliver. But scale is not all; supply...

June 3, 2021

Programmatic App Impact: The future of campaigns post-IDFA

At RevX, we help app marketers simplify their programmatic strategies, and achieve maximum performance post-IDFA, with PAI - programmatic app...

May 26, 2021

Sneak peek into the life of a Product Manager at RevX: Data Analysis and Team Work – With Pranesh Sharma

We had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...

May 21, 2021

How to Build a Programmatic Strategy to Optimize Ad Spend And Reach Your Audiences for eCommerce – eTail Asia Recap

RevX joined this year's edition of eTail Asia. We connected with other big businesses in the region to discuss programmatic...

May 4, 2021

Programmatic Guide to Making the Most of IPL Season for Mobile Apps in India

IPL is a season when app businesses see an increased engagement and can create incremental revenue opportunities. Find out the...