January 30, 2023

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for...

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Blog

December 22, 2022

App Retargeting Strategies for Mobile Gaming in 2023

Gaming apps see one of the lowest retention rates. In 2022, the global average D30...

November 18, 2022

App Strategies to Navigate the Downturn: Expert Insights

RevX was recently at the Mobile Growth Summit, Berlin, where our Business Head moderated a panel discussion. Joined by a...

November 7, 2022

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

App marketers today have various channels at their disposal. No matter how many channels you...

September 23, 2022

A Beginner’s Guide to Incrementality Testing

“Correlation doesn’t imply causation.” That’s a phrase most marketers have had to learn the hard...

August 4, 2022

Improving Campaign Execution with Kush Shah

Campaign Management is at the core of what RevX does for its clients. Learn from Kush about what it takes...

August 2, 2022

Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats

In the attention economy, consumer attention is the most valuable commodity - a finite one....

July 19, 2022

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

Mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign depends on it...

July 5, 2022

Learning and Excelling at Campaign Management with Madhuri Dv

We catch up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged...

June 10, 2022

A Look into Software Engineering with Ashish Kumar

In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working...