May 5, 2022

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

A transparent marketplace offers more insights and allows for better ROI measurement....

Blog

Blog

May 4, 2022

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Our Behind the Scenes @ RevX series showcases our expert team members who work to...

April 12, 2022

CPM Bargainer for Programmatic Advertising – Behind the Scenes

Data scientist at RevX breaks down CPM Bargainer model that leverages machine learning to optimize the bid value of advertising...

April 5, 2022

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital...

March 31, 2022

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

Launching mobile programmatic campaigns for the first time? This article is for you. We discuss all you need to know...

February 22, 2022

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and...

February 7, 2022

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

Looking to increase app engagement and conversions during this Valentine's Day? Plan your retargeting campaigns now. Dating apps aren't the...

January 27, 2022

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that retargeting during sales season doesn't make sense because people are already buying. In reality, this...

November 23, 2021

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Programmatic app retargeting allows to target users who have or had already downloaded a travel app. With a programmatic advertising...

October 26, 2021

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming companies work with a large number of ad partners. But a high number of partners doesn't determine an...