Blog
December 2, 2020
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 saw significant growth in the number of users installing and using eCommerce apps. A...
November 18, 2020
Infographic: The Essential Guide to Understanding View-Through Attribution
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails,...
November 10, 2020
Mastering Deep Linking: All You Need to Know about Deep Links
Are your users clicking the ad but dropping off before they reach your app? You...
October 30, 2020
Infographic: Black Friday and Cyber Monday Go Online in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for...
October 26, 2020
Report: Winning in Fantasy Cricket-Based Apps Using Programmatic Ads to Acquire and Retarget Users
It is often said that in India cricket is a religion! When India plays a...
October 21, 2020
Setting Up Successful Programmatic Advertising Campaigns with Large Inventory and Smart Targeting
More and more advertisers are opting to set up their ad campaigns on mobile through...
October 7, 2020
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into...
September 24, 2020
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes...
August 24, 2020
OTT Apps: Reimagining Marketing For Post-COVID Era
In recent months, a large chunk population across demographics has switched to new-age OTT apps...
July 15, 2020
18 Top Features of DSP You Should Consider
Demand Side Platform (DSP) is a software program that communicates with ad exchanges, ad networks,...
July 10, 2020
Drowning in Data, but Starving for Insights: SliceX to the Rescue [Infographic]
SliceX enables advertisers to go beyond traditional reporting with an easier analysis of various dimensions and metrics for different timeframes. KNOW MORE.
June 17, 2020
Redefining Your EdTech App for the Next Normal
COVID-19 has left an impact on people from all walks. From personal to professional, there...