With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interaction than all other combined channels. These statistics clearly reflect the power of mobile programmatic advertising...

Featured Post

Featured Post
February 23, 2023
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. On the bright side, despite programmatic’s...
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- App Retargeting
- Mobile Attribution
- Programmatic Advertising
- User Acquisition
- App Trends
- Behind the Scenes
- Mobile Measurement
- eCommerce
- Gaming
- Product
- Creative Innovation
- Incrementality
- Privacy