mobile advertising- featured image

IDFA, iOS14 and SKAdNetwork – A Survival Guide

The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into…

Dynamic Creative Optimization-featured image

Improving Ad Performance with Dynamic Creative Optimization

One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes…

OTT Apps Reimagining Marketing For Post-COVID Era

OTT Apps: Reimagining Marketing For Post-COVID Era

In recent months, a large chunk population across demographics has switched to new-age OTT apps…

Features of DSP (Demand Side Platform)

18 Top Features of DSP You Should Consider

Demand Side Platform (DSP) is a software program that communicates with ad exchanges, ad networks,…

SliceX: slice and dice ad campaign data

Drowning in Data, but Starving for Insights: SliceX to the Rescue [Infographic]

SliceX enables advertisers to go beyond traditional reporting with an easier analysis of various dimensions and metrics for different timeframes. KNOW MORE.

EdTech App- Challenges for the Next Normal

Redefining Your EdTech App for the Next Normal

COVID-19 has left an impact on people from all walks. From personal to professional, there…

Programmatic Media for Utility Apps

The Programmatic Way to Boost Earnings for Your Utility App

In this blog, we are discussing how programmatic media can help you acquire the relevant users as well as drive more conversions.

Mobile Gaming Insights 2020

The Mobile Gaming Insights 2020 [Infographic]

In this infographic, you will find the latest mobile gaming insights along with challenges and solutions for mobile apps marketing.

Behavioral Targeting-using data for better retargeting

First-Party Data: A Gaming App’s Way To Go Beyond Behavioral Targeting

Behavioral targeting relies on the top-level data, and miss out on the intent of the user. Learn how to use first-party data to gain higher retention targets.

Optimize retargeting ads - 4 hacks

4 Hacks to Optimize Retargeting Ads in 2020

Optimize retargeting ads the right way to leverage all touchpoints to drive more and faster conversions for your mobile apps.

What is Demand Side Platform - DSP

Demand Side Platform (DSP): A Simple Explanation

Demand Side Platform is software for advertisers (or ad agencies) to automate the buying and selling of ad impressions. Read more for easy understanding.

Mobile app user acquisition

Mobile App User Acquisition: Winning With Audience Intelligence

Mobile app user acquisition strategy requires going beyond demographics and leveraging audience intelligence. Read more to know how >>

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