• 💡 Behavioural Psychology Insights for memorable ads 
  • 💡 In-depth introduction to DCO and Hybrid Ads’  
  • 💡Best practices to get started with high-converting ads 
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2023: The Complete Guide

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  • All
  • App Retargeting
  • App Trends
  • Behind the Scenes
  • Brand Building
  • Creative Innovation
  • eCommerce
  • Gaming
  • Incrementality
  • Mobile Attribution
  • Mobile Measurement
  • Privacy
  • Product
  • Programmatic Advertising
  • User Acquisition
Team spirit and achievement
App Retargeting
Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
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20 Nov 2023Shreelaxmi PB
App Retargeting
Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
The curtain has risen on AppsFlyer's Performance Index, a much-awaited moment of truth for the app marketing community. We are honored to be recognized as a global leader in the...
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The impact and precision of using behavioral psychology principles.
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
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30 Oct 2023Shreelaxmi PB
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
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Blog banner: Travel app representation
App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
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26 Oct 2023Shreelaxmi PB
App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
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Erika_Blog_Banner
Behind the Scenes
Championing Client Success:
Behind the Scenes with Erika  
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20 Oct 2023Shreelaxmi PB
Behind the Scenes
Championing Client Success:
Behind the Scenes with Erika  
Erika Plata is our Lead Account Manager - International at RevX. A valuable member of the International Business team, she has been making a commendable difference with her commitment to...
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Mobile gamer delighted by the gaming experience
App Retargeting
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
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27 Sep 2023Shreelaxmi PB
App Retargeting
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
In the world of mobile apps, if there's one industry that's truly aced the art of personalization, it has to be eCommerce. And it seems straightforward, doesn’t it? Recently viewed...
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Representing mobile app growth during festive seasons
Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
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25 Sep 2023Shreelaxmi PB
Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
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Blog banner featuring Shashwati
Behind the Scenes
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
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07 Sep 2023Shreelaxmi PB
Behind the Scenes
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
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Far-reaching brand awareness campaigns
Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
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22 Aug 2023Shreelaxmi PB
Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
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Rocket ship representing the growth that hybrid ads drive
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
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16 Aug 2023Martje Abeldt
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
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Blog banner featuring Devanshi Pareek
Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
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28 Jul 2023Shreelaxmi PB
Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
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Managing first-party data
App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
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25 Jul 2023Shreelaxmi PB
App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
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Blog banner for the BTS interview with Liann
Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
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29 Jun 2023Shreelaxmi PB
Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
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An evolving city representing the evolving mobile programatic landscape
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
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20 Jun 2023Shreelaxmi PB
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
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Multiple touch points representing the interconnectedness of digital advertising
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
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02 Jun 2023Shivani Salhotra
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
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Focusing on high-intent users
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
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19 May 2023Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
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The picture represents a new horizon of privacy changes in the mobile advertising landscape
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
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18 May 2023Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Read More
Prabh_blog_banner
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
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08 May 2023Shreelaxmi PB
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
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A photograph from the panel discussion. In picture; ( L to R) Pratik Kumar, Associate Director - UA And Partnerships, Martje Abeldt, CEO, RevX
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
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01 May 2023Shreelaxmi PB
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Blog banner for the BTS interview with Tomohisa Akiba
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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12 Apr 2023Shreelaxmi PB
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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IPL 2023 Advertising Strategies: blog banner image
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
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06 Apr 2023Shreelaxmi PB
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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A fintech user availing the benefits of the fintech app ecosystem
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
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26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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Blog banner highlighting ramadan app usage trends and opportunities.
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
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22 Mar 2023Shreelaxmi PB
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
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Blog banner for the BTS interview with Yiwen Wong
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
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21 Mar 2023Shreelaxmi PB
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
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Blog banner symbolizing new beginnings in mobile programmatic advertising.
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
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24 Feb 2023Marta Gaspar
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
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top DSP features to consider before finalizing one
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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24 Feb 2023Marta Gaspar
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Representing algorithmic models behind a DSP
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
Read More
24 Feb 2023Marta Gaspar
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
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A banner highlighting the need to ask for transparency in digital advertising.
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Read More
23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
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Representing the right way ahead amid the downturn
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Read More
08 Feb 2023Shreelaxmi PB
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
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03 Dec 2022Shreelaxmi PB
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
Read More
A comparison of DSPs vs Affiliate Ad networks
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
Read More
02 Nov 2022Shreelaxmi PB
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
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Mobile Attribution
A Beginner’s Guide to Incrementality Testing
Read More
03 Oct 2022Shreelaxmi PB
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Read More
Blog banner for the BTS interview with Divya Bhargava
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
Read More
09 Aug 2022Marta Gaspar
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
Read More
Image of Madhuri DV, INSEA Lead - Campaign Management
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
Read More
04 Aug 2022Marta Gaspar
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
Read More
02 Aug 2022Shreelaxmi PB
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Read More
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
Read More
19 Jul 2022Marta Gaspar
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Read More
Blog banner for the BTS interview with Ashish Kumar
App Retargeting
A Look into Software Engineering with Ashish Kumar
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10 Jun 2022Marta Gaspar
App Retargeting
A Look into Software Engineering with Ashish Kumar
In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
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Blog banner for the BTS interview with Kush Shah
Behind the Scenes
Improving Campaign Execution with Kush Shah
Read More
02 Jun 2022Marta Gaspar
Behind the Scenes
Improving Campaign Execution with Kush Shah
Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
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App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
Read More
27 Feb 2022Marta Gaspar
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
Read More
Blog banner for the BTS interview with Manhar
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
Read More
22 Feb 2022Marta Gaspar
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
Read More
07 Feb 2022Marta Gaspar
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Read More
Brand awareness and brand building
Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
Read More
27 Jan 2022Marta Gaspar
Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
Old structures don't work on LAT. After the iOS14.5 roll-out, it is time to move forward and start implementing campaign and measurement frameworks that actually work in a non-IDFA environment....
Read More
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Read More
23 Nov 2021Marta Gaspar
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Read More
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
26 Oct 2021Marta Gaspar
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
Highlighting RevX's achievements at MMA Smarties
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Read More
30 Sep 2021Marta Gaspar
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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App marketer analyzing fintech ad performance.
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
Read More
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
Read More
Food delivery and technology
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
Read More
18 Aug 2021Marta Gaspar
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Read More
Image representing incremental app growth
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
Read More
03 Aug 2021Marta Gaspar
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
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Photo representing incrementality test reports
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
Read More
16 Jul 2021Marta Gaspar
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
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Representing changing measurability due to iOS privacy changes
App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Read More
14 Jul 2021John Koetsier
App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
Read More
Blog banner symbolizing user acquisition. The image consists of a network of users and an advertiser tapping into it.
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
Read More
07 Jul 2021Marta Gaspar
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
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Representing full_funnel marketing strategies
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
Read More
30 Jun 2021Marta Gaspar
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
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Blog banner for the BTS interview with Partha Kataky
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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21 Jun 2021Dhruvi Lalchandani
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Blog banner for BTS Interview with Pranesh Sharma
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
Read More
26 May 2021Dhruvi Lalchandani
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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Blog banner highlighting eCommerce sales
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Read More
21 May 2021Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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advertiser-fighting_mobile_ad_fraud
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
Read More
10 Mar 2021Marta Gaspar
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
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TV remote representing shifting watching habits
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
Read More
02 Mar 2021Marta Gaspar
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
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Dating_apps_representation
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Read More
18 Feb 2021Marta Gaspar
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
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Engaging the OTT audience
App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
Read More
15 Feb 2021Marta Gaspar
App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
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ecommerce_buying_process
eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
Read More
22 Jan 2021Marta Gaspar
eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...
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Spotting mobile ad fraud
Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
Read More
15 Dec 2020Marta Gaspar
Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
Mobile fraud is not a new topic, but it is always top of mind for the ad industry. And with good reason. The big concern with mobile fraud is its...
Read More
Representing retargeting in eCommerce
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
Read More
02 Dec 2020Marta Gaspar
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
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Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Read More
18 Nov 2020Marta Gaspar
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
Read More
image-represeting-deep-linking
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
Read More
10 Nov 2020Nishant Kadian
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
Read More
Black-friday-cyber-monday
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Read More
30 Oct 2020Diksha Sahni
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
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Understanding advertising in an IDFA-less world
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
Read More
07 Oct 2020Diksha Sahni
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
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App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
Read More
24 Sep 2020Rohit CM
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Read More
Woman watching OTT
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
Read More
24 Aug 2020Nishant Kadian
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
In recent months, a large chunk population across demographics has switched to new-age OTT apps in India. With cinema halls closed and almost zero sporting events, OTT platforms have made...
Read More
Buying ad space post IDFA changes
Programmatic Advertising
How to Buy Programmatically Post-IDFA
Read More
14 Jun 2020Shreelaxmi PB
Programmatic Advertising
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
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Mobile gamer
Gaming
The Mobile Gaming Insights 2020 [Infographic]
Read More
04 Jun 2020Nishant Kadian
Gaming
The Mobile Gaming Insights 2020 [Infographic]
In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
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Perform app retargeting with ease
App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
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30 Apr 2020Nishant Kadian
App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
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Representing a demand side platform and real time bidding
Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
Read More
28 Apr 2020Nishant Kadian
Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
From tiresome days of boardroom meetings for finalizing manual ad insertion to programmatic ad placement, online advertising has evolved by leaps and bounds over the decades. Advertisement buying and selling...
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audience_intelligence
User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
Read More
22 Apr 2020Nishant Kadian
User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
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Representing the power of video ads in retargeting campaigns
App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
Read More
16 Apr 2020Nishant Kadian
App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...
Read More
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Read More
17 Feb 2020Nishant Kadian
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...
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View More
App Retargeting
Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
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20 Nov 2023Shreelaxmi PB
App Retargeting
Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
The curtain has risen on AppsFlyer's Performance Index, a much-awaited moment of truth for the app marketing community. We are honored to be recognized as a global leader in the...
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App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
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26 Oct 2023Shreelaxmi PB
App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
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App Retargeting
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
Read More
27 Sep 2023Shreelaxmi PB
App Retargeting
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
In the world of mobile apps, if there's one industry that's truly aced the art of personalization, it has to be eCommerce. And it seems straightforward, doesn’t it? Recently viewed...
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App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
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16 Aug 2023Martje Abeldt
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
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App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
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25 Jul 2023Shreelaxmi PB
App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
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App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
Read More
19 May 2023Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
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App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
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06 Apr 2023Shreelaxmi PB
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
Read More
26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
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22 Mar 2023Shreelaxmi PB
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
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App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
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21 Mar 2023Shreelaxmi PB
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
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App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
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08 Feb 2023Shreelaxmi PB
App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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App Retargeting
A Look into Software Engineering with Ashish Kumar
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10 Jun 2022Marta Gaspar
App Retargeting
A Look into Software Engineering with Ashish Kumar
In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
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App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
Read More
27 Feb 2022Marta Gaspar
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
Read More
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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07 Feb 2022Marta Gaspar
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Read More
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Read More
23 Nov 2021Marta Gaspar
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Read More
App Retargeting
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
26 Oct 2021Marta Gaspar
App Retargeting
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Read More
30 Sep 2021Marta Gaspar
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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App Retargeting
Programmatic Advertising Strategies for Food Delivery Apps
Read More
18 Aug 2021Marta Gaspar
App Retargeting
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
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App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Read More
14 Jul 2021John Koetsier
App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
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App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
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30 Jun 2021Marta Gaspar
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
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App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
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18 Feb 2021Marta Gaspar
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
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App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
Read More
15 Feb 2021Marta Gaspar
App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
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App Retargeting
Five Ways to Increase your eCommerce Conversions with App Retargeting
Read More
22 Jan 2021Marta Gaspar
App Retargeting
Five Ways to Increase your eCommerce Conversions with App Retargeting
Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...
Read More
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
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02 Dec 2020Marta Gaspar
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
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App Retargeting
Mastering Deep Linking: All You Need to Know about Deep Links
Read More
10 Nov 2020Nishant Kadian
App Retargeting
Mastering Deep Linking: All You Need to Know about Deep Links
Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
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App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
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24 Sep 2020Rohit CM
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Read More
App Retargeting
The Mobile Gaming Insights 2020 [Infographic]
Read More
04 Jun 2020Nishant Kadian
App Retargeting
The Mobile Gaming Insights 2020 [Infographic]
In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
Read More
App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
Read More
30 Apr 2020Nishant Kadian
App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
Read More
App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
Read More
16 Apr 2020Nishant Kadian
App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...
Read More
App Trends
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
Read More
07 Sep 2023Shreelaxmi PB
App Trends
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
Read More
App Trends
Conquering the China Market and Beyond:
Behind the Scenes with Liann
Read More
29 Jun 2023Shreelaxmi PB
App Trends
Conquering the China Market and Beyond:
Behind the Scenes with Liann
What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
Read More
App Trends
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
Read More
07 Feb 2022Marta Gaspar
App Trends
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Read More
App Trends
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Read More
23 Nov 2021Marta Gaspar
App Trends
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Read More
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
Read More
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
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App Trends
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Read More
21 May 2021Marta Gaspar
App Trends
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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App Trends
Infographic: Black Friday and Cyber Monday in the New Normal
Read More
30 Oct 2020Diksha Sahni
App Trends
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
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Behind the Scenes
Championing Client Success:
Behind the Scenes with Erika  
Read More
20 Oct 2023Shreelaxmi PB
Behind the Scenes
Championing Client Success:
Behind the Scenes with Erika  
Erika Plata is our Lead Account Manager - International at RevX. A valuable member of the International Business team, she has been making a commendable difference with her commitment to...
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Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
Read More
25 Sep 2023Shreelaxmi PB
Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
Read More
Behind the Scenes
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
Read More
07 Sep 2023Shreelaxmi PB
Behind the Scenes
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
Read More
Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
Read More
28 Jul 2023Shreelaxmi PB
Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
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Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
Read More
29 Jun 2023Shreelaxmi PB
Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
Read More
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
Read More
20 Jun 2023Shreelaxmi PB
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
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Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
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08 May 2023Shreelaxmi PB
Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
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Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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12 Apr 2023Shreelaxmi PB
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
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24 Feb 2023Marta Gaspar
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
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Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
Read More
09 Aug 2022Marta Gaspar
Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
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Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
Read More
04 Aug 2022Marta Gaspar
Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Behind the Scenes
Improving Campaign Execution with Kush Shah
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02 Jun 2022Marta Gaspar
Behind the Scenes
Improving Campaign Execution with Kush Shah
Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
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Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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22 Feb 2022Marta Gaspar
Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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21 Jun 2021Dhruvi Lalchandani
Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
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26 May 2021Dhruvi Lalchandani
Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
Read More
22 Aug 2023Shreelaxmi PB
Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
Read More
Creative Innovation
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
Read More
30 Oct 2023Shreelaxmi PB
Creative Innovation
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
Read More
Creative Innovation
Hybrid Ads: Unlocking New Levels of Conversion
Read More
16 Aug 2023Martje Abeldt
Creative Innovation
Hybrid Ads: Unlocking New Levels of Conversion
In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
Read More
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
Read More
02 Aug 2022Shreelaxmi PB
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Read More
Creative Innovation
Improving Ad Performance with Dynamic Creative Optimization
Read More
24 Sep 2020Rohit CM
Creative Innovation
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Read More
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
Read More
16 Apr 2020Nishant Kadian
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...
Read More
eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
Read More
27 Feb 2022Marta Gaspar
eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
Read More
eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
Read More
07 Feb 2022Marta Gaspar
eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Read More
eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
Read More
22 Jan 2021Marta Gaspar
eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...
Read More
Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
26 Oct 2021Marta Gaspar
Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
Gaming
The Mobile Gaming Insights 2020 [Infographic]
Read More
04 Jun 2020Nishant Kadian
Gaming
The Mobile Gaming Insights 2020 [Infographic]
In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
Read More
Incrementality
A Beginner’s Guide to Incrementality Testing
Read More
03 Oct 2022Shreelaxmi PB
Incrementality
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Read More
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
Read More
03 Aug 2021Marta Gaspar
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
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Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
Read More
16 Jul 2021Marta Gaspar
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Read More
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Read More
17 Feb 2020Nishant Kadian
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...
Read More
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
Read More
24 Feb 2023Marta Gaspar
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Read More
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
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02 Nov 2022Shreelaxmi PB
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
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Mobile Attribution
A Beginner’s Guide to Incrementality Testing
Read More
03 Oct 2022Shreelaxmi PB
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Read More
Mobile Attribution
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
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19 Jul 2022Marta Gaspar
Mobile Attribution
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Read More
Mobile Attribution
The Essential Guide to Understanding View-Through Attribution (Infographic)
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18 Nov 2020Marta Gaspar
Mobile Attribution
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
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Mobile Attribution
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Read More
17 Feb 2020Nishant Kadian
Mobile Attribution
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...
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Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
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02 Jun 2023Shivani Salhotra
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
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Mobile Measurement
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
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23 Feb 2023Shreelaxmi PB
Mobile Measurement
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
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Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
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02 Mar 2021Marta Gaspar
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
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Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
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18 Nov 2020Marta Gaspar
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
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Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
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18 May 2023Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
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Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
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01 May 2023Shreelaxmi PB
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
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03 Aug 2021Marta Gaspar
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
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Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
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10 Mar 2021Marta Gaspar
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
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Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
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07 Oct 2020Diksha Sahni
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
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Privacy
How to Buy Programmatically Post-IDFA
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14 Jun 2020Shreelaxmi PB
Privacy
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
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Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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24 Feb 2023Marta Gaspar
Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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22 Feb 2022Marta Gaspar
Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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21 Jun 2021Dhruvi Lalchandani
Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Product
Data Analysis and Team Work: An Interview with Our Product Director
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26 May 2021Dhruvi Lalchandani
Product
Data Analysis and Team Work: An Interview with Our Product Director
For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
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30 Oct 2023Shreelaxmi PB
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
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Programmatic Advertising
DCO Ads for Travel Apps:
Why it’s the Winning Formula
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26 Oct 2023Shreelaxmi PB
Programmatic Advertising
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
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Programmatic Advertising
Championing Client Success:
Behind the Scenes with Erika  
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20 Oct 2023Shreelaxmi PB
Programmatic Advertising
Championing Client Success:
Behind the Scenes with Erika  
Erika Plata is our Lead Account Manager - International at RevX. A valuable member of the International Business team, she has been making a commendable difference with her commitment to...
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Programmatic Advertising
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
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25 Sep 2023Shreelaxmi PB
Programmatic Advertising
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
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Programmatic Advertising
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
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07 Sep 2023Shreelaxmi PB
Programmatic Advertising
Navigating the AdTech Fast Lane:
Behind the Scenes with Shashwati
1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
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Programmatic Advertising
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
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22 Aug 2023Shreelaxmi PB
Programmatic Advertising
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
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Programmatic Advertising
Driving Client Success in AdTech: Behind the Scenes with Devanshi
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28 Jul 2023Shreelaxmi PB
Programmatic Advertising
Driving Client Success in AdTech: Behind the Scenes with Devanshi
What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
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Programmatic Advertising
First-party Data Strategies: Winning in the Privacy-first World
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25 Jul 2023Shreelaxmi PB
Programmatic Advertising
First-party Data Strategies: Winning in the Privacy-first World
In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
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Programmatic Advertising
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
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20 Jun 2023Shreelaxmi PB
Programmatic Advertising
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
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Programmatic Advertising
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
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02 Jun 2023Shivani Salhotra
Programmatic Advertising
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
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Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
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19 May 2023Shreelaxmi PB
Programmatic Advertising
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
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Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
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18 May 2023Martje Abeldt
Programmatic Advertising
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Read More
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
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01 May 2023Shreelaxmi PB
Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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12 Apr 2023Shreelaxmi PB
Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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Programmatic Advertising
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
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06 Apr 2023Shreelaxmi PB
Programmatic Advertising
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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Programmatic Advertising
Programmatic Adoption in Fintech: Challenges and Opportunities
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26 Mar 2023Shreelaxmi PB
Programmatic Advertising
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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Programmatic Advertising
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
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22 Mar 2023Shreelaxmi PB
Programmatic Advertising
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
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Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
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24 Feb 2023Marta Gaspar
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
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Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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24 Feb 2023Marta Gaspar
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
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23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
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Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
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08 Feb 2023Shreelaxmi PB
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
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03 Dec 2022Shreelaxmi PB
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
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Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
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02 Nov 2022Shreelaxmi PB
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
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Programmatic Advertising
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
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02 Aug 2022Shreelaxmi PB
Programmatic Advertising
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
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Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
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19 Jul 2022Marta Gaspar
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
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27 Jan 2022Marta Gaspar
Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
Old structures don't work on LAT. After the iOS14.5 roll-out, it is time to move forward and start implementing campaign and measurement frameworks that actually work in a non-IDFA environment....
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Programmatic Advertising
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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26 Oct 2021Marta Gaspar
Programmatic Advertising
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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Programmatic Advertising
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
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13 Sep 2021Shreelaxmi PB
Programmatic Advertising
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
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Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
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18 Aug 2021Marta Gaspar
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
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Programmatic Advertising
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
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16 Jul 2021Marta Gaspar
Programmatic Advertising
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
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Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
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21 May 2021Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
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10 Mar 2021Marta Gaspar
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Read More
Programmatic Advertising
Unlocking Subscription Revenue: Insights from Adjust
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02 Mar 2021Marta Gaspar
Programmatic Advertising
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
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Programmatic Advertising
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
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18 Feb 2021Marta Gaspar
Programmatic Advertising
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
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Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
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15 Dec 2020Marta Gaspar
Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
Mobile fraud is not a new topic, but it is always top of mind for the ad industry. And with good reason. The big concern with mobile fraud is its...
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Programmatic Advertising
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
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02 Dec 2020Marta Gaspar
Programmatic Advertising
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
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Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
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10 Nov 2020Nishant Kadian
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
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Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
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30 Oct 2020Diksha Sahni
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
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Programmatic Advertising
IDFA, iOS14 and SKAdNetwork – A Survival Guide
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07 Oct 2020Diksha Sahni
Programmatic Advertising
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Read More
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
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24 Aug 2020Nishant Kadian
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
In recent months, a large chunk population across demographics has switched to new-age OTT apps in India. With cinema halls closed and almost zero sporting events, OTT platforms have made...
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Programmatic Advertising
How to Buy Programmatically Post-IDFA
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14 Jun 2020Shreelaxmi PB
Programmatic Advertising
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
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Programmatic Advertising
4 Hacks to Optimizing Retargeting Ads in 2020
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30 Apr 2020Nishant Kadian
Programmatic Advertising
4 Hacks to Optimizing Retargeting Ads in 2020
Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
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Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
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28 Apr 2020Nishant Kadian
Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
From tiresome days of boardroom meetings for finalizing manual ad insertion to programmatic ad placement, online advertising has evolved by leaps and bounds over the decades. Advertisement buying and selling...
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Programmatic Advertising
Mobile App User Acquisition: Winning With Audience Intelligence
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22 Apr 2020Nishant Kadian
Programmatic Advertising
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
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User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Read More
26 Oct 2021Marta Gaspar
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
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07 Jul 2021Marta Gaspar
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
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User Acquisition
User acquisition and re-engagement strategies for subscription apps – Recap
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15 Feb 2021Marta Gaspar
User Acquisition
User acquisition and re-engagement strategies for subscription apps – Recap
Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
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User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
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22 Apr 2020Nishant Kadian
User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
Read More