May 4, 2021

Programmatic Guide to Making the Most of IPL Season...

IPL is a season when app businesses see an increased engagement and...

Blog

Blog

April 20, 2021

No More iOS14.5 Confusion: Shedding Light on LAT, SKAdNetwork & Incrementality

Change in how we run advertising on iOS is inevitable. This article will give you an overview of the essential...

April 9, 2021

How to Grow Your App with Programmatic During Ramadan Season

Get your programmatic advertising strategy ready for Ramadan season. This piece looks at the opportunities that this seasonal holiday poses...

March 31, 2021

Engagement and Retention with Programmatic in the Post-IDFA Era – Virtual Session Recap

RevX discusses engagement and retention with programmatic for the post-IDFA era in an engaging session...

March 10, 2021

Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts

In this piece, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their...

March 2, 2021

Unlocking Subscription Revenue in 2021

In our latest guest post, Adjust discuss the importance of event tracking for the success...

February 18, 2021

Dating Apps and Its Blooming Relationship with Programmatic UA and Retargeting

Social distancing in 2020 and 2021 revealed a transformation...

February 15, 2021

User acquisition and re-engagement strategies for subscription apps – Recap

Apps with subscription-based models are growing in numbers...

January 22, 2021

5 Tips to Increase Conversions on your eCommerce app with retargeting

Sustainable growth and revenue matter now more than...

December 15, 2020

Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss

Mobile fraud is not a new topic, but it is always top of mind for...