September 23, 2022

A Beginner’s Guide to Incrementality Testing

“Correlation doesn’t imply causation.” That’s a phrase most marketers have had to...

Blog

Blog

August 4, 2022

Improving Campaign Execution with Kush Shah

Campaign Management is at the core of what RevX does for its clients. Learn from Kush about what it takes...

August 2, 2022

Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats

In the attention economy, consumer attention is the most valuable commodity - a finite one....

July 19, 2022

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

Mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign depends on it...

July 5, 2022

Learning and Excelling at Campaign Management with Madhuri Dv

We catch up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged...

June 10, 2022

A Look into Software Engineering with Ashish Kumar

In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working...

May 5, 2022

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

A transparent marketplace offers more insights and allows for better ROI measurement. And that’s extremely valuable for advertisers working with...

May 4, 2022

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Our Behind the Scenes @ RevX series showcases our expert team members who work to...

April 12, 2022

CPM Bargainer for Programmatic Advertising – Behind the Scenes

Data scientist at RevX breaks down CPM Bargainer model that leverages machine learning to optimize the bid value of advertising...

April 5, 2022

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital...