September 13, 2021

Analyzing 3 years of fintech mobile ad spend: what...

In the past couple of years, fintech has become a lot like...

Blog

Blog

August 18, 2021

Sustain App Growth for Food Delivery with Programmatic Advertising

As food delivery apps become a routine part of people’s daily lives, it is important...

August 3, 2021

Decoding Programmatic Campaigns – Insights for Advertisers Looking For Incremental App Growth From Adjust & RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in...

July 19, 2021

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile games apps...

July 16, 2021

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving towards user privacy, the methods we used until now to measure the effectiveness and...

July 7, 2021

Cracking User Acquisition With the Right Advertising Channels (or How to Make UA Work For You With Programmatic)

Advertisers have multiple user acquisition channels at their disposal, but not all the channels and strategies will bear the same...

June 30, 2021

Making Full-funnel Programmatic Work for eCommerce Apps in The Privacy Era

This is the first article on our latest content collaboration with Singular. Here we cover how programmatic advertising can support...

June 21, 2021

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

We speak with Partha Kataky, a Product leader at RevX, to discuss the role of a Product Manager in developing...

June 14, 2021

How to Buy Programmatically Post-IDFA

Programmatic players benchmark their supply capabilities by how many QPS their infrastructure can deliver. But scale is not all; supply...

June 3, 2021

Programmatic App Impact: The future of campaigns post-IDFA

At RevX, we help app marketers simplify their programmatic strategies, and achieve maximum performance post-IDFA, with PAI - programmatic app...