Evolution of App Retargeting

RevX recently made a presentation on the evolution of app retargeting, at MAU VEGAS 2017,…

Automated Testing of Real Time Bidding Engine

Manhar Sapariya, Senior Software Engineer, Test RevX is a mobile performance technology platform that participates…

Dynamic Image Resizer

Himanshu Srivastava, Software Development, Ad Serving In today’s digital world, a seamless user experience is…

Cost Analysis of Building Hadoop Clusters Using Cloud Technologies

Shailesh Garg, Director, Engineering A programmatic ad-tech platform like RevX generates terabytes of data on…

iOS 10 – Impact on Mobile App Advertising Ecosystem

Puneet Gupta, Senior Product Manager iOS 10 is now officially available for download and as usual,…

On-premise Data Center to AWS Migration – Experience & Learnings

Lester Dsouza, Principal Architect RevX platform processes billions of ad requests per day and we…

Universal Links in iOS- Impact on Marketers

What are Universal Links? The idea of Universal links is to have the same URL…

What is a proactive Notification Management System and why your Digital Marketing Platform needs it

Puneet Gupta, Senior Product Manager Allow me to introduce you to Nick. Nick works as…

MAU Recap – Retention is on Everyone’s Minds

Ruksh Chatterji, COO Having returned from the US after an extended 3-week-trip to explore the…

Modular Prediction of Rare Events to Deliver Enhanced ROI

Raghav Ghaiee, Lead Data Scientist We at RevX strive for enabling a good ROI for…

Processing Big Data – Challenges And Insights

Shailesh Garg, Director, Engineering RevX processes terabytes of data on a daily basis. This imposes…

Learning from Ad Tech Engineering

Age of Ad Networks The platform started out with the vision to be the technology…

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