Why Marketers Need to Move Away from Black-Box Retargeting Partners

Ruksh Chatterji, COO Marketing teams are always tasked with finding ways to grow the share…

Kick Starting a Successful App Retargeting Strategy

Mobile is eating the world and it’s no surprise that marketers are increasingly adopting advanced…

Learnings from Building a Prediction Model for Ad Clicks

Model We model the problem of predicting ad click as a binary classification problem with…

Evolution of App Retargeting

RevX recently made a presentation on the evolution of app retargeting, at MAU VEGAS 2017,…

Automated Testing of Real Time Bidding Engine

Manhar Sapariya, Senior Software Engineer, Test RevX is a mobile performance technology platform that participates…

Dynamic Image Resizer

Himanshu Srivastava, Software Development, Ad Serving In today’s digital world, a seamless user experience is…

Cost Analysis of Building Hadoop Clusters Using Cloud Technologies

Shailesh Garg, Director, Engineering A programmatic ad-tech platform like RevX generates terabytes of data on…

iOS 10 – Impact on Mobile App Advertising Ecosystem

Puneet Gupta, Senior Product Manager iOS 10 is now officially available for download and as usual,…

On-premise Data Center to AWS Migration – Experience & Learnings

Lester Dsouza, Principal Architect RevX platform processes billions of ad requests per day and we…

Universal Links in iOS- Impact on Marketers

What are Universal Links? The idea of Universal links is to have the same URL…

What is a proactive Notification Management System and why your Digital Marketing Platform needs it

Puneet Gupta, Senior Product Manager Allow me to introduce you to Nick. Nick works as…

MAU Recap – Retention is on Everyone’s Minds

Ruksh Chatterji, COO Having returned from the US after an extended 3-week-trip to explore the…

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