Decorate Native Product Ads with “Dynamic Badges”

At RevX, we are continuing to push platform capabilities to improve app retargeting ROI. Ad…

ScaleX- A Robust Auto Scaler Framework from RevX

The Auto Scaling functionality provided by AWS makes it easy to scale application clusters using…

Building Modular Web Applications with AngularJS

Building efficient user interaction is critical for the success of any web application. A perfect…

Why Marketers Need to Move Away from Black-Box Retargeting Partners

Ruksh Chatterji, COO Marketing teams are always tasked with finding ways to grow the share…

Kick Starting a Successful App Retargeting Strategy

Mobile is eating the world and it’s no surprise that marketers are increasingly adopting advanced…

Learnings from Building a Prediction Model for Ad Clicks

Model We model the problem of predicting ad click as a binary classification problem with…

Evolution of App Retargeting

RevX recently made a presentation on the evolution of app retargeting, at MAU VEGAS 2017,…

Automated Testing of Real Time Bidding Engine

Manhar Sapariya, Senior Software Engineer, Test RevX is a mobile performance technology platform that participates…

Dynamic Image Resizer

Himanshu Srivastava, Software Development, Ad Serving In today’s digital world, a seamless user experience is…

Cost Analysis of Building Hadoop Clusters Using Cloud Technologies

Shailesh Garg, Director, Engineering A programmatic ad-tech platform like RevX generates terabytes of data on…

iOS 10 – Impact on Mobile App Advertising Ecosystem

Puneet Gupta, Senior Product Manager iOS 10 is now officially available for download and as usual,…

On-premise Data Center to AWS Migration – Experience & Learnings

Lester Dsouza, Principal Architect RevX platform processes billions of ad requests per day and we…

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