Understanding Incrementality – The key to measuring your advertising impact (Part-1)

Sandip Acharyya, Assistant Marketing Manager Incrementality is an excellent method to understand the impact generated…

RevX Amongst Top Global Retargeting Partners in AppsFlyer’s Performance Index 2019

AppsFlyer’s Performance Index is back and for the third consecutive edition, RevX has been ranked amongst…

aiCube Vision: The Intelligent Engine for In-App Programmatic Ecosystem

Last month, we announced aiCube, our intelligent engine for mobile advertising focused on delivering results…

Retargeting Ads- Beginner's guide

Retargeting Ads: A Beginner’s Guide for Marketers

Marketers are in a consistent hunt of driving more conversions. Reaching out to the new…

[Report] The State Of Mobile Programmatic in India 2018

With the capability to intelligently target potential audience in real-time, deliver customer-tailored ads and optimize…

Optimize Campaigns in a Flash with ‘Bulk Edit Strategy’ Feature

Up until now, we haven’t done a great job of keeping you informed about our…

Introducing SocialX- Audience Intelligence and Optimization for Facebook

Mukesh Agarwal, CEO RevX, a leading marketing platform for mobile commerce, announces “SocialX” for Facebook….

Online Training of Predictive Models For Programmatic Advertising

Anjali Gupta, Data Scientist Being a data-driven marketing platform, performance has always been at the…

Decorate Native Product Ads with “Dynamic Badges”

At RevX, we are continuing to push platform capabilities to improve app retargeting ROI. Ad…

ScaleX- A Robust Auto Scaler Framework from RevX

The Auto Scaling functionality provided by AWS makes it easy to scale application clusters using…

Building Modular Web Applications with AngularJS

Building efficient user interaction is critical for the success of any web application. A perfect…

Why Marketers Need to Move Away from Black-Box Retargeting Partners

Ruksh Chatterji, COO Marketing teams are always tasked with finding ways to grow the share…

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