Blog
June 17, 2020
Redefining Your EdTech App for the Next Normal
COVID-19 has left an impact on people from all walks. From personal to professional, there...
June 5, 2020
The Programmatic Way to Boost Earnings for Your Utility App
In this blog, we are discussing how programmatic media can help you acquire the relevant users as well as drive more conversions.
June 4, 2020
The Mobile Gaming Insights 2020 [Infographic]
In this infographic, you will find the latest mobile gaming insights along with challenges and solutions for mobile apps marketing.
May 13, 2020
First-Party Data: A Gaming App’s Way To Go Beyond Behavioral Targeting
Behavioral targeting relies on the top-level data, and miss out on the intent of the user. Learn how to use first-party data to gain higher retention targets.
April 30, 2020
4 Hacks to Optimize Retargeting Ads in 2020
Optimize retargeting ads the right way to leverage all touchpoints to drive more and faster conversions for your mobile apps.
April 28, 2020
Demand Side Platform (DSP): A Simple Explanation
Demand Side Platform is software for advertisers (or ad agencies) to automate the buying and selling of ad impressions. Read more for easy understanding.
April 22, 2020
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition strategy requires going beyond demographics and leveraging audience intelligence. Read more to know how >>
April 16, 2020
Video Retargeting Ads – Optimizing Your Campaign For Success
Video retargeting ads create an opportunity of achieving better campaign results as they gain better attention and enhance conversions.
April 9, 2020
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
In the pursuit of converting a visitor into a paying customer, there are various channels...
February 17, 2020
Understanding Incrementality – The key to measuring your advertising impact (Part-1)
Sandip Acharyya, Assistant Marketing Manager Incrementality is an excellent method to understand the impact generated...
January 15, 2020
Retention: A Key Growth Factor For Your Gaming App In 2020
If your user retention in the gaming app isn't enough, the likelihood of turning a profit is low. Learn how what you can do about it.
August 24, 2019
Facebook Remarketing: Everything You Need To Know
Facebook Ads are empowering businesses of almost every size and industry across the globe. It...