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September 23, 2022
“Correlation doesn’t imply causation.” That’s a phrase most marketers have had to...
April 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital...
March 31, 2022
Launching mobile programmatic campaigns for the first time? This article is for you. We discuss all you need to know...
February 22, 2022
This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and...
February 7, 2022
Looking to increase app engagement and conversions during this Valentine's Day? Plan your retargeting campaigns now. Dating apps aren't the...
January 27, 2022
A common misconception is that retargeting during sales season doesn't make sense because people are already buying. In reality, this...
November 23, 2021
Programmatic app retargeting allows to target users who have or had already downloaded a travel app. With a programmatic advertising...
October 26, 2021
Mobile gaming companies work with a large number of ad partners. But a high number of partners doesn't determine an...
October 5, 2021
Programmatic advertising insights for the Indian Premier League season for mobile apps.
September 30, 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India...
