May 4, 2021

Programmatic Guide to Making the Most of IPL Season...

IPL is a season when app businesses see an increased engagement and...

Blog

Blog

December 15, 2020

Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss

Mobile fraud is not a new topic, but it is always top of mind for...

December 2, 2020

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

2020 saw significant growth in the number of users installing and using eCommerce apps. A...

November 18, 2020

The Essential Guide to Understanding View-Through Attribution (Infographic)

Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails,...

November 10, 2020

Mastering Deep Linking: All You Need to Know about Deep Links

Are your users clicking the ad but dropping off before they reach your app? You...

October 30, 2020

Infographic: Black Friday and Cyber Monday Go Online in the New Normal

Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for...

October 26, 2020

Report: Winning in Fantasy Cricket-Based Apps Using Programmatic Ads to Acquire and Retarget Users

It is often said that in India cricket is a religion! When India plays a...

October 21, 2020

Setting Up Successful Programmatic Advertising Campaigns with Large Inventory and Smart Targeting

More and more advertisers are opting to set up their ad campaigns on mobile through...

October 7, 2020

IDFA, iOS14 and SKAdNetwork – A Survival Guide

The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into...

September 24, 2020

Improving Ad Performance with Dynamic Creative Optimization

One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes...