Last month, we announced aiCube, our intelligent engine for mobile advertising focused on delivering results…
Blog
January 4, 2019
Retargeting Ads: A Beginner’s Guide for Marketers
Marketers are in a consistent hunt of driving more conversions. Reaching out to the new…
November 20, 2018
[Report] The State Of Mobile Programmatic in India 2018
With the capability to intelligently target potential audience in real-time, deliver customer-tailored ads and optimize…
August 20, 2018
Optimize Campaigns in a Flash with ‘Bulk Edit Strategy’ Feature
Up until now, we haven’t done a great job of keeping you informed about our…
July 31, 2018
Introducing SocialX- Audience Intelligence and Optimization for Facebook
Mukesh Agarwal, CEO RevX, a leading marketing platform for mobile commerce, announces “SocialX” for Facebook….
July 26, 2018
Online Training of Predictive Models For Programmatic Advertising
Anjali Gupta, Data Scientist Being a data-driven marketing platform, performance has always been at the…
May 21, 2018
Decorate Native Product Ads with “Dynamic Badges”
At RevX, we are continuing to push platform capabilities to improve app retargeting ROI. Ad…
May 8, 2018
ScaleX- A Robust Auto Scaler Framework from RevX
The Auto Scaling functionality provided by AWS makes it easy to scale application clusters using…
May 3, 2018
Building Modular Web Applications with AngularJS
Building efficient user interaction is critical for the success of any web application. A perfect…
March 20, 2018
Why Marketers Need to Move Away from Black-Box Retargeting Partners
Ruksh Chatterji, COO Marketing teams are always tasked with finding ways to grow the share…
January 29, 2018
Kick Starting a Successful App Retargeting Strategy
Mobile is eating the world and it’s no surprise that marketers are increasingly adopting advanced…
September 6, 2017
Learnings from Building a Prediction Model for Ad Clicks
Model We model the problem of predicting ad click as a binary classification problem with…