Come meet our Team at Gamesforum Barcelona February 5-6

And don’t miss RevX’s CEO Martje Abeldt on the Day 2 panel ‘Achieving Sustainable Growth: Retention and Re-engagement’

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We’ll be at Gamesforum Barcelona February 5-6

Featured Post

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
February 24, 2023

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...

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Top DSP Features for Programmatic Campaigns
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
2023 Feb 24Lauren Heineck
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Transparency in Programmatic Advertising
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2023 Feb 23Lauren Heineck
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
App Marketing During a Downturn
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
2023 Feb 08Lauren Heineck
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
App Strategies to Navigate the Downturn
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
2022 Dec 03Lauren Heineck
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
Programmatic DSPs vs Affiliate Networks
Programmatic Advertising
Programmatic DSPs vs Affiliate Networks
2022 Nov 02Lauren Heineck
Programmatic Advertising
Programmatic DSPs vs Affiliate Networks
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Ad Creative Excellence: Choosing Ad Formats
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
2022 Aug 02Lauren Heineck
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
2022 Jul 19Lauren Heineck
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Programmatic App Impact Post-IDFA
Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
2022 Jan 27Lauren Heineck
Programmatic Advertising
Programmatic App Impact: The Future of Campaigns Post-IDFA
Old structures don't work on LAT. After the iOS14.5 roll-out, it is time to move forward and start implementing campaign and measurement frameworks that actually work in a non-IDFA environment....
Programmatic Advertising for Mobile Gaming
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
2021 Oct 26Lauren Heineck
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Analyzing 3 Years of Fintech Mobile Ad Spend
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
2021 Sep 13Lauren Heineck
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...