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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
July 19, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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eCommerce
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
2024 Jul 19Hansika Sana
eCommerce
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
2022 Feb 27Shivani Salhotra
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
2022 Feb 07Shivani Salhotra
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
ecommerce_buying_process
eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
2021 Jan 22Shivani Salhotra
eCommerce
Five Ways to Increase your eCommerce Conversions with App Retargeting
Sustainable growth and revenue matter now more than ever. In the aftermath of a challenging and unusual year, mobile shopping businesses are working towards a new wave of growth in...