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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
February 24, 2023

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...

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Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
2023 Feb 24Shivani Salhotra
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
A comparison of DSPs vs Affiliate Ad networks
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
2022 Nov 02Shivani Salhotra
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
2022 Oct 03Shivani Salhotra
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
2022 Jul 19Shivani Salhotra
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 Nov 18Shivani Salhotra
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
2020 Feb 17Shivani Salhotra
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...