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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
February 24, 2023

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...

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Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
24 Feb 2023Shreelaxmi PB
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
02 Nov 2022Marta Gaspar
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Marta Gaspar
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
19 Jul 2022Marta Gaspar
Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...