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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
February 23, 2023

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...

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Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...