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Playable Ads That Convert: Stats and Strategies for Mobile Game Success
April 16, 2025

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...

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RevX in Singular Q3 2024 Report
App Retargeting
RevX in Singular’s Q3 2024 Quarterly Trends Report
2024 Nov 14Lauren Heineck
App Retargeting
RevX in Singular’s Q3 2024 Quarterly Trends Report
We offered our observations in partnership with Singular for their Q3 2024 Quarterly Trends Report. With this much anticipated industry publication, RevX joined app marketing and measurement experts to share...
View-Through Attribution for Ad Campaigns
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
2023 Jun 02Lauren Heineck
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
Transparency in Programmatic Advertising
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2023 Feb 23Lauren Heineck
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Unlocking Subscription Revenue with Adjust
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
2021 Mar 02Lauren Heineck
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
Understanding View-Through Attribution
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 Nov 18Lauren Heineck
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers. What is view-through...