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Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
June 2, 2023

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...

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Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
2023 Jun 02Shivani Salhotra
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
blog-banner
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2023 Feb 23Shivani Salhotra
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
TV remote representing shifting watching habits
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
2021 Mar 02Shivani Salhotra
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 Nov 18Shivani Salhotra
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...