• đź’ˇ Behavioral Psychology Insights for memorable ads 
  • đź’ˇ In-depth introduction to DCO and Hybrid Ads’  
  • đź’ˇBest practices to get started with high-converting ads 
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Featured Post

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
June 2, 2023

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...

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Multiple touch points representing the complex interconnectedness of digital advertising
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
02 Jun 2023Shivani Salhotra
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
A banner highlighting the need to ask for transparency in digital advertising.
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
23 Feb 2023Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
TV remote representing shifting watching habits
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
02 Mar 2021Marta Gaspar
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
18 Nov 2020Marta Gaspar
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...