• šŸ’” Behavioral Psychology Insights for memorable adsĀ 
  • šŸ’” In-depth introduction to DCO and Hybrid Ads’Ā Ā 
  • šŸ’”Best practices to get started with high-converting adsĀ 
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Featured Post

Navigating the AdTech Fast Lane: Behind the Scenes with Shashwati
September 7, 2023

1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...

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Behind the Scenes
Navigating the AdTech Fast Lane: Behind the Scenes with Shashwati
07 Sep 2023Shreelaxmi PB
Behind the Scenes
Navigating the AdTech Fast Lane: Behind the Scenes with Shashwati
1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
Blog banner for the BTS interview with Liann
Behind the Scenes
Conquering the China Market and Beyond: Behind the Scenes with Liann
29 Jun 2023Shreelaxmi PB
Behind the Scenes
Conquering the China Market and Beyond: Behind the Scenes with Liann
What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting
Make the Most of This Valentineā€™s Day With These Mobile App Retargeting Strategies
07 Feb 2022Marta Gaspar
App Retargeting
Make the Most of This Valentineā€™s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
23 Nov 2021Marta Gaspar
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
App marketer analyzing fintech ad performance.
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
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Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
21 May 2021Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
30 Oct 2020Diksha Sahni
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...