• 💡 Behavioural Psychology Insights for memorable ads 
  • 💡 In-depth introduction to DCO and Hybrid Ads’  
  • 💡Best practices to get started with high-converting ads 
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Creating Lasting Impressions: Behavioral Psychology for Advertising Success
October 30, 2023

The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...

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The impact and precision of using behavioral psychology principles.
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
30 Oct 2023Shreelaxmi PB
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
Rocket ship representing the growth that hybrid ads drive
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
16 Aug 2023Martje Abeldt
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
02 Aug 2022Shreelaxmi PB
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
24 Sep 2020Rohit CM
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Representing the power of video ads in retargeting campaigns
App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
16 Apr 2020Nishant Kadian
App Retargeting
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...