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Featured Post

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
August 2, 2022

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...

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Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
2022 Aug 02Shivani Salhotra
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
2020 Sep 24Shivani Salhotra
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Representing the power of video ads in retargeting campaigns
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
2020 Apr 16Shivani Salhotra
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...