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Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
May 18, 2023

As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...

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The picture represents a new horizon of privacy changes in the mobile advertising landscape
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
A photograph from the panel discussion. In picture; ( L to R) Pratik Kumar, Associate Director - UA And Partnerships, Martje Abeldt, CEO, RevX
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Shreelaxmi PB
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Image representing incremental app growth
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
03 Aug 2021Marta Gaspar
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
advertiser-fighting_mobile_ad_fraud
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
10 Mar 2021Marta Gaspar
Programmatic Advertising
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Understanding advertising in an IDFA-less world
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
07 Oct 2020Diksha Sahni
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Buying ad space post IDFA changes
Programmatic Advertising
How to Buy Programmatically Post-IDFA
14 Jun 2020Shreelaxmi PB
Programmatic Advertising
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...