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Designed with our proprietary technology, the Intellibid platform provides customized audience segmentation and automated bid optimizations to significantly lift performance. Available across Meta, TikTok, Google Ads and Snapchat.

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Best Practices for Driving UA and Retention Rates for Subscription Apps
May 26, 2025

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...

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Mastering Privacy-Friendly Targeting for App Marketers
Privacy
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
2024 May 10Lauren Heineck
Privacy
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...
Privacy-first Programmatic Landscape
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 May 18Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Programmatic Advertising in a Privacy-first World
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 May 01Lauren Heineck
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Driving Incremental Growth for Mobile Apps
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 Aug 03Lauren Heineck
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Ad Fraud Detection in the Post-iOS 14 Era
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
2021 Mar 10Lauren Heineck
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
IDFA, iOS 14, and SKAdNetwork Survival Guide
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 Oct 07Lauren Heineck
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Buy Programmatically Post-IDFA
Privacy
How to Buy Programmatically Post-IDFA
2020 Jun 14Lauren Heineck
Privacy
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...