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The Back-to-School Window: Why This Is Your Cross-Device Q4 Proving Ground
September 1, 2026

September is the quiet before the Q4 storm, or is it time to lock in? Consumers are getting back into family and domestic routines after summer holidays in the Northern...

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back to school across the world
Omnichannel Marketing
The Back-to-School Window: Why This Is Your Cross-Device Q4 Proving Ground
2026 Sep 01Lauren Heineck
Omnichannel Marketing
The Back-to-School Window: Why This Is Your Cross-Device Q4 Proving Ground
September is the quiet before the Q4 storm, or is it time to lock in? Consumers are getting back into family and domestic routines after summer holidays in the Northern...
App Retargeting
Ramadan 2026: Navigating Indonesia’s Most Influential Digital Marketing Moment
2026 Jan 19Lauren Heineck
App Retargeting
Ramadan 2026: Navigating Indonesia’s Most Influential Digital Marketing Moment
Ramadan is a cultural milestone in Indonesia and broader Southeast Asia, and by far the country’s most influential marketing season. In 2026, it is unequivocal that it has become a...
Best Practices for Driving UA and Retention Rates for Subscription Apps
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
2025 May 26Lauren Heineck
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
tariffs, ad spend outlook and programmatic advertising strategies
Programmatic Advertising
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
2025 May 06Lauren Heineck
Programmatic Advertising
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
Connected TV
High-ROAS CTV Ad Strategies Every Brand Needs
2025 May 04Mranlee Cala
Connected TV
High-ROAS CTV Ad Strategies Every Brand Needs
Advertising on big screens. Hitting scale with household-level targeting. Reaching highly engaged viewers, including opportunities for brand recall, with sound-on unskippable ads–it might all sound too good to be true!...
Playable ads
Gaming
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
2025 Apr 16Lauren Heineck
Gaming
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
RT and CTV Trends 2025
App Retargeting
Top Retargeting and CTV Trends for 2025
2025 Mar 25Lauren Heineck
App Retargeting
Top Retargeting and CTV Trends for 2025
Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
Gaming
Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation
2025 Mar 11Lauren Heineck
Gaming
Advertising Across Platform Play: Target Players with Precision Messaging and Segmentation
In gaming, engagement doesn’t end at the first install. More than 70% of buyers within mobile gaming apps make repeat purchases, which highlights the long-term value of retaining players. With...
The Rise of CTV: New Opportunities for Marketers
Connected TV
The Rise of CTV
New Opportunities for Marketers
2024 Oct 12Lauren Heineck
Connected TV
The Rise of CTV
New Opportunities for Marketers
With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
App Retargeting
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
2024 Jul 18Lauren Heineck
App Retargeting
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
Just as athletes spend years training for their big day on the world’s stage, mobile app marketers can benefit from well-prepared strategies that effectively acquire, convert, and retain app users. ...