• đź’ˇ Behavioral Psychology Insights for memorable ads 
  • đź’ˇ In-depth introduction to DCO and Hybrid Ads’  
  • đź’ˇBest practices to get started with high-converting ads 
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A Beginner’s Guide to Incrementality Testing
October 3, 2022

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...

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Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Shreelaxmi PB
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Image representing incremental app growth
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
03 Aug 2021Marta Gaspar
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Photo representing incrementality test reports
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
16 Jul 2021Marta Gaspar
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
17 Feb 2020Nishant Kadian
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...