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Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
May 6, 2025

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...

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Programmatic Advertising
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
2025 May 06Garima Batra
Programmatic Advertising
Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...
Beginner’s Guide to Incrementality Testing
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
2022 Oct 03Lauren Heineck
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Driving Incremental Growth for Mobile Apps
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 Aug 03Lauren Heineck
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Incremental Lift in Marketing
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
2021 Jul 16Lauren Heineck
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Understanding Incrementality in Advertising
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
2020 Feb 17Lauren Heineck
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...