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  • 💡 Best practices to get started with high-converting ads 
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A Beginner’s Guide to Incrementality Testing
October 3, 2022

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...

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Mobile Attribution
A Beginner’s Guide to Incrementality Testing
2022 Oct 03Shivani Salhotra
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Image representing incremental app growth
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 Aug 03Shivani Salhotra
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Photo representing incrementality test reports
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
2021 Jul 16Shivani Salhotra
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
2020 Feb 17Shivani Salhotra
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...