RevX is a part of the Affle Group. Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, Connected TV and other agentic/autonomous intelligent connected devices (AICDs). Through Affle’s proprietary technologies and strong industry partnerships, advertisers are able to optimize targeting, personalize user engagement, and maximize ROI by combining proprietary data, deep audience intelligence, and advanced generative AI capabilities.
Affle just made a move that says a lot about where mobile advertising is headed.
Affle announced it is acquiring select AdColony assets from DT (formerly Digital Turbine) through Affle MEA FZ LLC (AMEA), a wholly-owned step-down subsidiary of Affle 3i Limited.
Included in this definitive asset purchase agreement are: the AdColony SDK for Android and iOS, its tech platform, existing publisher and mediation integrations, and the brand itself.
This is a significant data and distribution strategy that will boldly impact our clients, and in the case of RevX, is a move to support our suite of solutions, across screens and channels, via our mobile-first programmatic demand-side advertising platform and, Intellibid, our AI-driven bidding and audience intelligence engine.
Here’s why this matters to clients and partners of RevX: SDK reach is one of the primary foundations for our Data Science. Tech, and Product Teams to build our predictive ML-backed bidding models on. Every publisher and mediation integration we connect to expands the signal available to our platforms, and that signal is what powers smarter, more accurate bidding intelligence for our advertisers.
Affle leadership has noted the following:
“We are excited to announce this strategic acquisition of assets as part of our 10X growth plan,” said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle. “The integration of AdColony is a significant step towards driving global scale for Affle’s advertisers with premium conversions powered by deeper audience intelligence across all our industry verticals. With our integrated stack, we will unlock greater ROI for our advertisers and publishers alike, and thus drive long-term value for our stakeholders.”
What this will mean for RevX advertisers:
- Further data-informed bidding decisions and more intelligent impressions.
- Expanded SDK / mobile reach across both Android and iOS devices.
- Tightened fraud filtering and audience signals.
- Greater value and ROI for our global advertisers, publishers and partners.
- A continued commitment to delivering hyper-personalized recommendations for our clients across connected-device consumer journeys.
This places Affle in a unique position, leaning further away from additional third party tooling. With the acquisition of the SDK and publisher relationships into the verticalized stack, the company is proud to offer full-stack ownership of SDK, mediation, and bidding intelligence.
Affle’s deep verticalization strategy and expanded IP portfolio ensure enhanced human-vs-non-human data distillation to drive premium consumer conversions through a differentiated CPCU (Cost Per Converted User) business model.
For our advertisers and publisher partners, here’s what it comes down to: as scale and signal become the deciding factors in programmatic mobile advertising and richer audience intelligence for premium consumer conversions, you can expect sharper, more informed bidding decisions and wider mobile reach from us as a result, along with our commitment to deliver enhanced value globally to our clients and strategic industry alliances.
For more information, read the full announcement here.
Lauren Heineck
