We’re proud to announce that RevX has been recognized in numerous categories across iOS and Android in the latest AppsFlyer Performance Index.

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We’ve ranked in 38 categories in the AppsFlyer Performance Index 17

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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
July 19, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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Blog banner highlighting ramadan app usage trends and opportunities.
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
2023 Mar 22Shivani Salhotra
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Blog banner for the BTS interview with Yiwen Wong
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
2023 Mar 21Shivani Salhotra
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
Blog banner symbolizing new beginnings in mobile programmatic advertising.
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
2023 Feb 24Shivani Salhotra
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
top DSP features to consider before finalizing one
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
2023 Feb 24Shivani Salhotra
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Representing algorithmic models behind a DSP
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
2023 Feb 24Shivani Salhotra
Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
blog-banner
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2023 Feb 23Shivani Salhotra
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Representing the right way ahead amid the downturn
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
2023 Feb 08Shivani Salhotra
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
2022 Dec 03Shivani Salhotra
Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
A comparison of DSPs vs Affiliate Ad networks
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
2022 Nov 02Shivani Salhotra
Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
2022 Oct 03Shivani Salhotra
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...