Convert quality users, lower CACs, and improve ROAS with Intellibid by RevX.

Designed with our proprietary technology, the Intellibid platform provides customized audience segmentation and automated bid optimizations to significantly lift performance. Available across Meta, TikTok, Google Ads and Snapchat.

Learn More
Amplify performance on Social Ad Networks and Google ad campaigns via ML-backed Intellibid

Featured Post

Mastering Privacy-Friendly Targeting: A Guide for App Marketers
May 10, 2024

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...

Read More

Never miss a story

Stay updated about RevX.

Browse by:
Ad Fraud Detection in the Post-iOS 14 Era
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
2021 Mar 10Lauren Heineck
Privacy
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Unlocking Subscription Revenue with Adjust
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
2021 Mar 02Lauren Heineck
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
Programmatic Advertising for Dating Apps
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
2021 Feb 18Lauren Heineck
App Retargeting
Programmatic Advertising and Dating Apps: Unlocking New Growth Levels
Social distancing in 2020 and 2021 revealed a transformation in dating habits. If online dating looked like the best modern way to meet new people, 2020 made online dating even...
Spotting Mobile Ad Fraud
Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
2020 Dec 15Lauren Heineck
Programmatic Advertising
Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss
Mobile fraud is not a new topic, but it is always top of mind for the ad industry. And with good reason. The big concern with mobile fraud is its...
Programmatic for eCommerce Apps: Retargeting and UA
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 Dec 02Lauren Heineck
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...
Mastering Deep Linking
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
2020 Nov 10Lauren Heineck
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
Black Friday and Cyber Monday in the New Normal
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
2020 Oct 30Lauren Heineck
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
IDFA, iOS 14, and SKAdNetwork Survival Guide
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 Oct 07Lauren Heineck
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
OTT Apps Marketing for Post-COVID Era
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
2020 Aug 24Lauren Heineck
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
In recent months, a large chunk population across demographics has switched to new-age OTT apps in India. With cinema halls closed and almost zero sporting events, OTT platforms have made...
Buy Programmatically Post-IDFA
Privacy
How to Buy Programmatically Post-IDFA
2020 Jun 14Lauren Heineck
Privacy
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...