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Featured Post

Mastering Privacy-Friendly Targeting: A Guide for App Marketers
May 10, 2024

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...

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Privacy-first Programmatic Landscape
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 May 18Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Programmatic Advertising in a Privacy-first World
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 May 01Lauren Heineck
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Expanding the Japanese Market with Tomohisa Akiba
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
2023 Apr 12Lauren Heineck
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
IPL 2023 Advertising Strategies
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
2023 Apr 06Lauren Heineck
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
Programmatic Adoption in Fintech
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
2023 Mar 26Lauren Heineck
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Ramadan Trends and Opportunities 2023
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
2023 Mar 22Lauren Heineck
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Mobile Programmatic for the First Time
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
2023 Feb 24Lauren Heineck
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Top DSP Features for Programmatic Campaigns
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
2023 Feb 24Lauren Heineck
Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
Transparency in Programmatic Advertising
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2023 Feb 23Lauren Heineck
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
App Marketing During a Downturn
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
2023 Feb 08Lauren Heineck
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...