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We’ve ranked in 38 categories in the AppsFlyer Performance Index 17

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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
February 24, 2023

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...

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Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 Nov 18Shivani Salhotra
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
image-represeting-deep-linking
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
2020 Nov 10Shivani Salhotra
Programmatic Advertising
Mastering Deep Linking: All You Need to Know about Deep Links
Are your users clicking the ad but dropping off before they reach your app? You might want to check your deep links. The main component of a successful mobile acquisition...
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
2020 Sep 24Shivani Salhotra
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Woman watching OTT
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
2020 Aug 24Shivani Salhotra
Programmatic Advertising
OTT Apps: Reimagining Marketing For Post-COVID Era
In recent months, a large chunk population across demographics has switched to new-age OTT apps in India. With cinema halls closed and almost zero sporting events, OTT platforms have made...
Buying ad space post IDFA changes
Privacy
How to Buy Programmatically Post-IDFA
2020 Jun 14Shivani Salhotra
Privacy
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
Mobile gamer
Gaming
The Mobile Gaming Insights 2020 [Infographic]
2020 Jun 04Shivani Salhotra
Gaming
The Mobile Gaming Insights 2020 [Infographic]
In 2020, the mobile gaming industry is predicted to exceed a volume of $52 Billion. Some unforeseen events have worked in favor of the gaming industry. The impact of COVID-19...
Perform app retargeting with ease
App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
2020 Apr 30Shivani Salhotra
App Retargeting
4 Hacks to Optimizing Retargeting Ads in 2020
Businesses are spending more money than ever on retargeting ads. More than 91% of marketers believe that retargeting ads perform better than email, search, and display ads. It boosts your...
Representing a demand side platform and real time bidding
Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
2020 Apr 28Shivani Salhotra
Programmatic Advertising
Demand Side Platform (DSP): A Simple Explanation
From tiresome days of boardroom meetings for finalizing manual ad insertion to programmatic ad placement, online advertising has evolved by leaps and bounds over the decades. Advertisement buying and selling...
audience_intelligence
User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
2020 Apr 22Shivani Salhotra
User Acquisition
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...
Representing the power of video ads in retargeting campaigns
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
2020 Apr 16Shivani Salhotra
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...