• šŸ’” Behavioural Psychology Insights for memorable adsĀ 
  • šŸ’” In-depth introduction to DCO and Hybrid Ads’Ā Ā 
  • šŸ’”Best practices to get started with high-converting adsĀ 
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RevX at Mobile Apps Unlocked (MAU) Vegas 2024
April 29, 2024

Our team is fresh off our ā€œMAU-cationā€ at MAU 2024, a premier event for mobile growth and marketing professionals. RevX sponsored the event for the first time April 2-4th 2024...

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Focusing on high-intent users
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2023 May 19Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. Itā€™s typically the top 20% of users that drive...
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Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
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Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 May 01Shreelaxmi PB
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
2023 Apr 12Shreelaxmi PB
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevXā€™s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
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App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nationā€™s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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2023 Mar 26Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one thatā€™s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
2023 Mar 22Shreelaxmi PB
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Ramadan: Trends, Opportunities, and How to Seize Them in 2023
Itā€™s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and itā€™s no surprise that the country with the largest Muslim population...
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Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
2023 Feb 24Marta Gaspar
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
With marketers allocatingĀ over half of their budgetĀ to mobile advertising alone, it has taken center stage in the last few years.Ā Data suggests that mobile is one channel that can generate a...
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Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
Finding the right Demand Side Platform (DSP) for your needs is not easy, but itā€™s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiserā€™s Responsibility and Strength
2023 Feb 23Shreelaxmi PB
Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiserā€™s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...