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We’ve ranked in 38 categories in the AppsFlyer Performance Index 17

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Vietnam’s Thriving AD Tech Market with Nick Ha
April 21, 2024

Vietnam's Thriving AD Tech Market with Nick Ha Vietnam's Thriving AD Tech Market with Nick Ha We recently had a chance to interview Nick Ha, our Senior Sales Manager -...

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Inside the Minds of INSEA CM Heads
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
2023 Jun 20Lauren Heineck
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
Inside the Minds of INSEA CM Heads Inside the Minds of INSEA CM Heads Inside the Minds of INSEA CM Heads In the ever-expanding and fiercely competitive INSEA market, one...
View-Through Attribution for Ad Campaigns
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
2023 Jun 02Lauren Heineck
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
View-Through Attribution for Ad Campaigns View-Through Attribution for Ad Campaigns In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models...
Retargeting for App Revenue
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
2023 May 19Lauren Heineck
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
Retargeting for App Revenue Retargeting for App Revenue Retargeting for App Revenue Retargeting for App Revenue In a world where user attention is fleeting, and competition is fierce, the key...
Privacy-first Programmatic Landscape
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 May 18Martje Abeldt
Privacy
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
Privacy-first Programmatic Landscape Privacy-first Programmatic Landscape As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must...
Programmatic Advertising in a Privacy-first World
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 May 01Lauren Heineck
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World Programmatic Advertising in a Privacy-first World...
Expanding the Japanese Market with Tomohisa Akiba
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
2023 Apr 12Lauren Heineck
Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Expanding the Japanese Market with Tomohisa Akiba Expanding the Japanese Market with Tomohisa Akiba Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the...
IPL 2023 Advertising Strategies
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
2023 Apr 06Lauren Heineck
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
IPL 2023 Advertising Strategies IPL 2023 Advertising Strategies IPL 2023 Advertising Strategies The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The...
Programmatic Adoption in Fintech
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
2023 Mar 26Lauren Heineck
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
Programmatic Adoption in Fintech Programmatic Adoption in Fintech The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64%...
Ramadan Trends and Opportunities 2023
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
2023 Mar 22Lauren Heineck
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
Ramadan Trends and Opportunities 2023 Ramadan Trends and Opportunities 2023 It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s...
Mobile Programmatic for the First Time
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
2023 Feb 24Lauren Heineck
Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
Mobile Programmatic for the First Time Mobile Programmatic for the First Time With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last...