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Ramadan 2026: Navigating Indonesia’s Most Influential Digital Marketing Moment
January 19, 2026

Ramadan is a cultural milestone in Indonesia and broader Southeast Asia, and by far the country’s most influential marketing season. In 2026, it is unequivocal that it has become a...

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Behavioral Psychology for Advertising
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
2023 Oct 30Lauren Heineck
Programmatic Advertising
Creating Lasting Impressions: Behavioral Psychology for Advertising Success
The world of digital advertising is one that is ever-evolving. Cookies are crumbling, old measurement methods are getting rusty, and Generative AI is shaking things up. But one thing hasn't...
DCO Ads for Travel Apps
App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
2023 Oct 26Lauren Heineck
App Retargeting
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
Mastering Festive Season Marketing
Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
2023 Sep 25Lauren Heineck
Behind the Scenes
Mastering Festive Season Marketing: Insider Tips from Baran and Samir
As the holiday season approaches, mobile app marketers in India gear up for one of the most competitive and rewarding times of the year. Our seasoned campaign managers, behind the...
Blog banner featuring Shashwati
Behind the Scenes
Navigating the AdTech Fast Lane with Shashwati
2023 Sep 07Lauren Heineck
Behind the Scenes
Navigating the AdTech Fast Lane with Shashwati
1) The world of mobile advertising is fast-paced. What should app marketers prioritize in the months ahead? In 2023, the focus has been on achieving greater results with fewer resources:...
Brand Awareness in the Privacy Era
Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
2023 Aug 22Lauren Heineck
Brand Building
From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era
In the fast-paced app marketing world, the pursuit of installs and conversions is an endless sprint. It's tempting to believe that performance marketing alone holds the key to success. After...
Driving Client Success in AdTech with Devanshi
Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
2023 Jul 28Lauren Heineck
Behind the Scenes
Driving Client Success in AdTech: Behind the Scenes with Devanshi
What does a usual day look like for you as a Senior Account Manager, and what do you like the most about it? As a Senior Account Manager, my day...
First-party Data Strategies in the Privacy-first World
App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
2023 Jul 25Lauren Heineck
App Retargeting
First-party Data Strategies: Winning in the Privacy-first World
In the privacy-first era, consent is the driving force that can make or break your advertising strategy. The mobile advertising industry stands at the precipice of a transformative journey toward...
Inside the Minds of INSEA CM Heads
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
2023 Jun 20Lauren Heineck
Behind the Scenes
Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices
In the ever-expanding and fiercely competitive INSEA market, one thing is certain: it's a force to be reckoned with. At RevX, our campaign management team holds the key to helping...
View-Through Attribution for Ad Campaigns
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
2023 Jun 02Lauren Heineck
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
Retargeting for App Revenue
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
2023 May 19Lauren Heineck
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...