We’re proud to announce that RevX has been recognized in numerous categories across iOS and Android in the latest AppsFlyer Performance Index.

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We’ve ranked in 38 categories in the AppsFlyer Performance Index 17

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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
July 19, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
2021 Nov 23Shivani Salhotra
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
user-acquisition blog
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
2021 Oct 26Shivani Salhotra
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Highlighting RevX's achievements at MMA Smarties
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
2021 Sep 30Shivani Salhotra
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
App marketer analyzing fintech ad performance.
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
2021 Sep 13Shivani Salhotra
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
Food delivery and technology
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
2021 Aug 18Shivani Salhotra
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Image representing incremental app growth
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 Aug 03Shivani Salhotra
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Photo representing incrementality test reports
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
2021 Jul 16Shivani Salhotra
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Representing changing measurability due to iOS privacy changes
App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
2021 Jul 14Shivani Salhotra
App Retargeting
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
Blog banner symbolizing user acquisition. The image consists of a network of users and an advertiser tapping into it.
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
2021 Jul 07Shivani Salhotra
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
Representing full_funnel marketing strategies
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
2021 Jun 30Shivani Salhotra
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...