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Best Practices for Driving UA and Retention Rates for Subscription Apps
May 26, 2025

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...

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Black Friday and Cyber Monday in the New Normal
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
2020 Oct 30Arun Kumar R
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...
IDFA, iOS 14, and SKAdNetwork Survival Guide
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 Oct 07Arun Kumar R
Privacy
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...