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Quality Over Quantity: Shifting the Focus From Installs to Conversions
February 1, 2024

The global spending on user acquisition by mobile apps is forecasted to reach $94.9 billion by 2025, which is an increase of 20% from the current spending. User Acquisition(UA) is...

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App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
2023 Apr 06Shreelaxmi PB
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...