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Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
May 6, 2025

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...

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Hybrid Ads for Conversion
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
2023 Aug 16Martje Abeldt
App Retargeting
Hybrid Ads: Unlocking New Levels of Conversion
In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...