• 💡 Behavioural Psychology Insights for memorable ads 
  • 💡 In-depth introduction to DCO and Hybrid Ads’  
  • 💡Best practices to get started with high-converting ads 
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Performance Index: RevX Growth Story
November 20, 2023

The curtain has risen on AppsFlyer's Performance Index, a much-awaited moment of truth for the app marketing community. We are honored to be recognized as a global leader in the...

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A fintech user availing the benefits of the fintech app ecosystem
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
App marketer analyzing fintech ad performance.
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...