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From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
May 19, 2023

In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...

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App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
26 Mar 2023Shreelaxmi PB
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
App marketer analyzing fintech ad performance.
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
13 Sep 2021Shreelaxmi PB
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...