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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
July 19, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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Focusing on high-intent users
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
2023 May 19Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...
Blog banner highlighting eCommerce sales
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
2021 May 21Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...