Convert quality users and increase ROAS within walled gardens on our Intellibid platform. Designed with our proprietary technology, Intellibid provides more customized audience segmentation and automated bid optimizations to significantly improve performance.

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Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
May 6, 2025

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...

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Playable ads
Gaming
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
2025 Apr 16Lauren Heineck
Gaming
Playable Ads That Convert: Stats and Strategies for Mobile Game Success
In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...
Ad Creative Excellence: Choosing Ad Formats
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
2022 Aug 02Lauren Heineck
Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Improving Ad Performance with Dynamic Creative Optimization
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
2020 Sep 24Lauren Heineck
App Retargeting
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Video Retargeting Ads for Success
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
2020 Apr 16Lauren Heineck
Creative Innovation
Video Retargeting Ads – Optimizing Your Campaign For Success
Video Retargeting Ads for Success Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging...