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Designed with our proprietary technology, the Intellibid platform provides customized audience segmentation and automated bid optimizations to significantly lift performance. Available across Meta, TikTok, Google Ads and Snapchat.

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Best Practices for Driving UA and Retention Rates for Subscription Apps
May 26, 2025

Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...

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Conquering the China Market with Liann
Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
2023 Jun 29Lauren Heineck
Behind the Scenes
Conquering the China Market and Beyond:
Behind the Scenes with Liann
What's unique about working in the dynamic and rapidly evolving China market? How do you approach relationship-building with Chinese clients? In China, responding to cold emails from businesses is not...
Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
2022 Feb 07Lauren Heineck
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
App Retargeting Post-Travel Restrictions
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
2021 Nov 23Lauren Heineck
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Analyzing 3 Years of Fintech Mobile Ad Spend
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
2021 Sep 13Lauren Heineck
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...
Programmatic Strategy for eCommerce Apps
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
2021 May 21Lauren Heineck
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
App Trends
Grow Your App with Programmatic during Ramadan
2021 Apr 09Lauren Heineck
App Trends
Grow Your App with Programmatic during Ramadan
APRIL 9, 2021 Ramadan season, a holy and festive period for many countries, is coming up. And with it, an opportunity for mobile businesses to serve their users on what...
Black Friday and Cyber Monday in the New Normal
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
2020 Oct 30Lauren Heineck
Programmatic Advertising
Infographic: Black Friday and Cyber Monday in the New Normal
Planning a successful mobile marketing strategy for Black Friday and Cyber Monday is crucial for shopping apps to secure and grow their share of wallet. This year, though, the competition...