• šŸ’” Behavioral Psychology Insights for memorable adsĀ 
  • šŸ’” In-depth introduction to DCO and Hybrid Ads’Ā Ā 
  • šŸ’”Best practices to get started with high-converting adsĀ 
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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
February 24, 2023

With marketers allocatingĀ over half of their budgetĀ to mobile advertising alone, it has taken center stage in the last few years.Ā Data suggests that mobile is one channel that can generate a...

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Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
18 Nov 2020Marta Gaspar
Mobile Measurement
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.Ā  What is view-through...