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Affle’s AdColony Acquisition: Empowering Reach through Mobile SDKs
June 24, 2026

RevX is a part of the Affle Group. Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered...

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Best Practices for Driving UA and Retention Rates for Subscription Apps
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
2025 May 26Lauren Heineck
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...