Convert quality users, lower CACs, and improve ROAS with Intellibid by RevX.

Designed with our proprietary technology, the Intellibid platform provides customized audience segmentation and automated bid optimizations to significantly lift performance. Available across Meta, TikTok, Google Ads and Snapchat.

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Connected TV: The Cross-Screen Performance Channel With Big Opportunities
May 26, 2026

Connected TV (CTV) has crossed the threshold. It’s no longer just a test platform, brand awareness add-on, or a channel reserved for Fortune 500 advertisers. In the first half of...

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Best Practices for Driving UA and Retention Rates for Subscription Apps
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
2025 May 26Lauren Heineck
Programmatic Advertising
Best Practices for Driving UA and Retention Rates for Subscription Apps
Subscription apps have been riding a bullish wave. Pandemic-era tailwinds fueled an unprecedented surge in mobile usage and digital spending, rapidly accelerating adoption across categories like wellness, education, and streaming...
User Acquisition for Subscription Apps
App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
2021 Feb 15Lauren Heineck
App Retargeting
User acquisition and re-engagement strategies for subscription apps – Recap
Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...