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Featured Post

Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
June 2, 2023

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...

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Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
2021 Mar 02Shivani Salhotra
Mobile Measurement
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...