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Responding to Global Tariff Shifts: A Guide for Ad Spend Outlook and Optimization in Uncertain Times
May 6, 2025

Since our update on the impact of U.S. tariffs on mobile app marketing released on April 9, 2025, amidst the rumblings of a global recession, the U.S. administration has announced...

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Programmatic Adoption in Fintech
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
2023 Mar 26Lauren Heineck
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Analyzing 3 Years of Fintech Mobile Ad Spend
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
2021 Sep 13Lauren Heineck
App Trends
Analyzing 3 Years of Fintech Mobile Ad Spend: Insights from Singular
In the past couple of years, fintech has become a lot like mobile gaming. Seriously. Not because finance and investment is gambling or a game. And not because managing your...