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Mastering Privacy-Friendly Targeting: A Guide for App Marketers
May 10, 2024

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...

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Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
2021 May 21Marta Gaspar
Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
Focusing on high-intent users
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
2023 May 19Shreelaxmi PB
App Retargeting
From Clicks to Cash: Retargeting and Data Science for Increased App Revenue
In a world where user attention is fleeting, and competition is fierce, the key for increased revenue lies in effective retargeting. It’s typically the top 20% of users that drive...