We’re sponsoring App Promotion Summit in San Francisco!

Join us on Thursday September 26th at the W Hotel downtown to take your app to new heights.

Meet us
Meet us at App Promotion Summit San Francisco on September 26th

Featured Post

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
July 19, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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Representing full_funnel marketing strategies
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
2021 Jun 30Shivani Salhotra
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
Representing retargeting in eCommerce
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 Dec 02Shivani Salhotra
App Retargeting
Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA
2020 saw significant growth in the number of users installing and using eCommerce apps. A large majority of these were non-organic installs. Still, app marketers' main challenge is as relevant...