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Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
June 2, 2023

In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...

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Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
2023 Jun 02Shivani Salhotra
Mobile Measurement
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...