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A Beginner’s Guide to Incrementality Testing

October 3, 2022

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...

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Mobile Attribution

A Beginner’s Guide to Incrementality Testing

2022 Oct 03Shreelaxmi PB

Mobile Attribution

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...

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Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

2021 Aug 03Marta Gaspar

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...

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Incremental Lift: Measuring Marketing Efforts Beyond Attribution

2021 Jul 16Marta Gaspar

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...

Understanding Incrementality – The Key to Measuring Your Advertising Impact

2020 Feb 17Nishant Kadian

Understanding Incrementality – The Key to Measuring Your Advertising Impact

Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...