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Playable Ads That Convert: Stats and Strategies for Mobile Game Success
April 16, 2025

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...

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RT and CTV Trends 2025
App Retargeting
Top Retargeting and CTV Trends for 2025
2025 Mar 25Garima Batra
App Retargeting
Top Retargeting and CTV Trends for 2025
Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
App Retargeting
CTV Done Right: How to Create CTV Ads People Want to Watch
2025 Mar 19Mranlee Cala
App Retargeting
CTV Done Right: How to Create CTV Ads People Want to Watch
If you’ve been following the latest industry conversations, you already know that CTV advertising isn’t just a pilot episode, but a season marathon with an award-winning ad opportunity. The first...
Connected TV
Breaking Down CTV Ad Formats: What Works for Your Brand?
2025 Feb 27Mranlee Cala
Connected TV
Breaking Down CTV Ad Formats: What Works for Your Brand?
We live in an age where consumers are an index finger away from choosing the ads they watch. We’ve moved from passive viewing to engaged and participative audiences.  No longer...
The Rise of CTV: New Opportunities for Marketers
Connected TV
The Rise of CTV
New Opportunities for Marketers
2024 Oct 12Lauren Heineck
Connected TV
The Rise of CTV
New Opportunities for Marketers
With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...