Improving Campaign Execution with Kush Shah
Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so many diverse clients.
Read on to find out more details about a day in the work life of a Campaign Manager.
1. How would you explain your job to an 8-year-old?
Put simply, I show the ads you see on your phone whenever you play a game.
2. How has RevX helped you grow as a professional?
“I enjoy the diverse learning experience. As a Campaign Manager, I work with clients from OTT, Travel, Fintech, EdTech, E-Commerce, Online Grocery, and Gaming. This helped me truly understand clients’ business goals, challenges, and unit economics. Managing the campaigns also involves collaborating with clients to understand their funnels and churn moments and providing solutions on fixing them.”
When it comes to supply, we have an inventory of thousands of apps from all over the world. Each supply partner brings its own set of users to our platform. RevX’s programmatic platform helps us decipher this equation, know which supply best suits each client and ensure we deliver the best results.
3. What gets you out of bed every day?
Each day, there is a new challenge to solve and learn. Campaign Managers have a varied portfolio of clients across categories and geographies. Each client has a different challenge – either in user acquisition or retention. A client would either want customer acquisition, retain a new lead, retain a recently converted user, or reactivate a churned user.
Figuring out the campaign execution for each of these audiences from various app categories is something that intrigues and interests me.
4. What’s something you’ve always wanted to learn or know more about?
There is always more to learn as we work on newer clients. Clients from the same category/industry would have different challenges and KPIs. There are always developments in the supply space, privacy policy changes, and measurement and attribution.
Our Data Science team also works on new models and algorithms to target users, making our campaigns more efficient. This has been an ideal work profile to learn about the latest industry trends.
5. What do you like the most about your team?
Everyone is warm and inclusive. There is a vibe of free speech in the team meetings. Everyone in the team is ready to support and help solve challenges. My manager is very approachable, and I very often learn something new from her.
Give us a quick snapshot of who is the real Kush beyond the Campaign Management work:
Your fav hobby: OTT.
Random fact about yourself: I’m an ambivert.
Favorite app at the moment: The Gram!
A motto you live by: Keep Smiling Always.
Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind our brand and the different projects they bring to life.
Interested in joining us? We’re hiring.
Shivani Salhotra
