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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
12 августа, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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Beyond Marketplaces: The Rise of DTC Marketplaces
eCommerce
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
2024 Авг 12Lauren Heineck
eCommerce
Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
Ретаргетинг для мобильных приложений
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
2024 Авг 12Lauren Heineck
Ретаргетинг для мобильных приложений
Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
Just as athletes spend years training for their big day on the world’s stage, mobile app marketers can benefit from well-prepared strategies that effectively acquire, convert, and retain app users. ...
Maximizing User Retention with Strategic Retargeting
Ретаргетинг для мобильных приложений
Maximizing User Retention with Strategic Retargeting
2024 Авг 12Lauren Heineck
Ретаргетинг для мобильных приложений
Maximizing User Retention with Strategic Retargeting
In today’s rapidly evolving digital landscape, app retargeting remains one of the most effective and cost-efficient strategies for app marketers seeking high conversion rates. App retargeting (RT) is a technique...
Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
Ретаргетинг для мобильных приложений
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
2024 Фев 13Lauren Heineck
Ретаргетинг для мобильных приложений
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Quality Over Quantity: From Installs to Conversions
Привлечение пользователей
Quality Over Quantity: Shifting the Focus From Installs to Conversions
2024 Фев 12Lauren Heineck
Привлечение пользователей
Quality Over Quantity: Shifting the Focus From Installs to Conversions
The global spending on user acquisition by mobile apps is forecasted to reach $94.9 billion by 2025, which is an increase of 20% from the current spending. User Acquisition(UA) is...
Ретаргетинг для мобильных приложений
Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
2023 Ноя 20Nikita Shrivastava
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Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story
The curtain has risen on AppsFlyer's Performance Index, a much-awaited moment of truth for the app marketing community. We are honored to be recognized as a global leader in the...
Ретаргетинг для мобильных приложений
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
2023 Сен 27Nikita Shrivastava
Ретаргетинг для мобильных приложений
Dynamic Personalization for Mobile Gaming:
Lessons from eCommerce
In the world of mobile apps, if there's one industry that's truly aced the art of personalization, it has to be eCommerce. And it seems straightforward, doesn’t it? Recently viewed...
Hybrid Ads for Conversion
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Hybrid Ads: Unlocking New Levels of Conversion
2023 Авг 16Nikita Shrivastava
Ретаргетинг для мобильных приложений
Hybrid Ads: Unlocking New Levels of Conversion
In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one. With infinite brands battling it out for the same resource, even the...
A banner highlighting the need to ask for transparency in digital advertising.
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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2023 Фев 23Lauren Heineck
Ретаргетинг для мобильных приложений
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Ретаргетинг для мобильных приложений
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
2021 Окт 26Lauren Heineck
Ретаргетинг для мобильных приложений
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....