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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
15 января, 2024

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...

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Аналитика для мобильных приложений
The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 Ноя 18Nikita Shrivastava
Аналитика для мобильных приложений
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...