Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign level along with the coveted industry award “India Best In Show” for its Swiggy campaign.
In association with Swiggy, we were able to win in the following categories:
🔹 Lead Generation – GOLD
Gold won for a campaign that generated prospects and leads, increasing sales, conversions, trial, purchase intent or loyalty, and retention.
🔹 Programmatic and Machine Learning – GOLD
Our campaign demonstrated how our programmatic/RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling, and creating a mobile advertising solution through intelligent technology.
🔹 Best Data-Driven Display Creative – GOLD
We were awarded gold for the intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives in this category. Data insights could be based on audiences, context, or offline input.
🔹 “India Best in Show” for Swiggy Campaign
The prestigious Best in Show awarded the extraordinary work done on the Swiggy campaign throughout the pandemic period.
The Covid-19 pandemic brought unwavering changes in India’s economy and society that forced businesses like Swiggy to adapt and continue to serve their users in the best way possible.
To continue delivering excellence to their millions of customers during the tough months of the pandemic (lockdown and non-lockdown periods), Swiggy relied on RevX to power their programmatic advertising.
Check out the award-winning campaign below:
“RevX has been an effective and efficient channel in our performance marketing mix. Their team is responsive, proactive, and focused on delivering on the campaign objectives. In our case, we see excellent performance in terms of user acquisition with desired CACs. Overall, they are one of the better marketing technology platforms out there.” – Sudeep Bansal, AVP Marketing, Swiggy
Head to MMA Smarties India 2021 awards for the entire list of winners this year.
Learn more about our full-funnel programmatic ad platform and boost your app growth.
Talk to our experts @ RevX.
Lauren Heineck
