RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign level along with the coveted industry award "India Best In Show" for its Swiggy campaign. 

In association with Swiggy, we were able to win in the following categories:

🔹  Lead Generation – GOLD 

Gold won for a campaign that generated prospects and leads, increasing sales, conversions, trial, purchase intent or loyalty, and retention. 

🔹  Programmatic and Machine Learning – GOLD 

Our campaign demonstrated how our programmatic/RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling, and creating a mobile advertising solution through intelligent technology.

🔹  Best Data-Driven Display Creative – GOLD 

We were awarded gold for the intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives in this category. Data insights could be based on audiences, context, or offline input.

🔹  "India Best in Show" for Swiggy Campaign

The prestigious Best in Show awarded the extraordinary work done on the Swiggy campaign throughout the pandemic period. 

The Covid-19 pandemic brought unwavering changes in India's economy and society that forced businesses like Swiggy to adapt and continue to serve their users in the best way possible.

To continue delivering excellence to their millions of customers during the tough months of the pandemic (lockdown and non-lockdown periods), Swiggy relied on RevX to power their programmatic advertising. 

For more information on this award-winning Swiggy campaign, check out the video below:

[Case Study] Delivering incremental growth for Swiggy during the Covid-19 period

"RevX has been an effective and efficient channel in our performance marketing mix. Their team is responsive, proactive, and focused on delivering on the campaign objectives. In our case, we see excellent performance in terms of user acquisition with desired CACs. Overall, they are one of the better marketing technology platforms out there." - Sudeep Bansal, AVP Marketing, Swiggy

Head to MMA Smarties India 2021 awards for the entire list of winners this year.

Interested in learning more about our full-funnel programmatic ad platform to drive engagement, acquire new users, and grow conversions for your app? Talk to our experts @ RevX.

Rohit CM

An experienced B2B marketing professional with a rich experience in digital marketing and product marketing. He likes sharing his thoughts and new innovations that are happening on the programmatic ad technologies that enable advertisers with branding, user acquisition and retargeting.