Blog
February 9, 2016
Processing Big Data – Challenges And Insights
Shailesh Garg, Director, Engineering RevX processes terabytes of data on a daily basis. This imposes...
December 4, 2015
Learning from Ad Tech Engineering
Age of Ad Networks The platform started out with the vision to be the technology...
November 12, 2015
Building Culture of Innovation at RevX
RevX organized a 24-hour coding event on Oct 29th that culminated into teams hacking awesome...
October 28, 2015
RevX Powered Post-Install App Engagement
Mukesh Agarwal, CEO We launched performance advertising platform for mobile app about six months ago...
August 24, 2015
The 1- Week Design Sprint
Amar Agrawal, VP, Engineering At RevX, we are constantly trying new ways of working together as...
August 24, 2015
Data is the difference!
The importance of various data signals for Remarketing User Remarketing is one of the effective...
August 24, 2015
Dynamic Creative Optimization – The RevX way!
Adaptive Ads A banner ad typically is a rectangular advertisement placed on websites either on...
August 24, 2015
Data is the difference – Part 2
Leveraging data to drive higher ROI Website browsing data helps you understand what your user...
August 24, 2015
Predictive Modeling + Causal Modeling = Better Performance
Using a combination of predictive and causal modeling techniques to deliver higher ROI First, let’s...
August 24, 2015
Fragmentation of IDs and its Impact on Digital Advertising
A digital identity is data that uniquely describes a person. This unique identity may not necessarily be...
August 11, 2015
Facebook Dynamic Product Ads
We all know that ads personalized to each user drive better engagement and higher conversion...
August 11, 2015
Strategising with RevX
Another day begins with customers expecting a further growth in their revenue and high quality...