Learning from Ad Tech Engineering

Age of Ad Networks The platform started out with the vision to be the technology…

Building Culture of Innovation at RevX

RevX organized a 24-hour coding event on Oct 29th that culminated into teams hacking awesome…

RevX Powered Post-Install App Engagement

Mukesh Agarwal, CEO We launched performance advertising platform for mobile app about six months ago…

The 1- Week Design Sprint

Amar Agrawal, VP, Engineering At RevX, we are constantly trying new ways of working together as…

Data is the difference!

The importance of various data signals for Remarketing User Remarketing is one of the effective…

Dynamic Creative Optimization – The RevX way!

Adaptive Ads A banner ad typically is a rectangular advertisement placed on websites either on…

Data is the difference – Part 2

Leveraging data to drive higher ROI Website browsing data helps you understand what your user…

Predictive Modeling + Causal Modeling = Better Performance

Using a combination of predictive and causal modeling techniques to deliver higher ROI First, let’s…

Fragmentation of IDs and its Impact on Digital Advertising

A digital identity is data that uniquely describes a person. This unique identity may not necessarily be…

Facebook Dynamic Product Ads

We all know that ads personalized to each user drive better engagement and higher conversion…

Strategising with RevX

Another day begins with customers expecting a further growth in their revenue and high quality…

Did you build and test your prediction model correctly?

Raghav Ghaiee, Senior Data Scientist Even though we are a Media Ad-Tech company, this blog…

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