On November 1, 2026, parent company of RevX, global consumer intelligence and advertising solutions entity Affle 3i Limited (India), announced that their Israel-based subsidiary Affle 3iL Ltd entered into a definitive agreement to acquire Perion Network Ltd. (NASDAQ/TASE: PERI), Tel Aviv-headquartered adtech company with a strong North American presence, in an all-cash transaction valued at approximately USD $420 million.
The strategic acquisition is designed to accelerate Affle’s cost per converted user (CPCU) performance model across developed markets by uniting Affle’s deep mobile performance experience and technology stack with the high-impact channels and capabilities served by Perion. Its core product, the Perion One platform, and powered by its proprietary Outmax AI agent, unifies CTV, DOOH, display, video, social and retail media,.
Through this acquisition Affle will proceed to deliver enhanced value for advertisers, agencies, publishers and stakeholders around the world, expanding its global footprint, strengthening its technology features, and creating sustainable long-term value.
Strategic Synergies & Complementing Funnels
This acquisition creates compelling strategic and financial value for both companies and shareholders. By combining Affle’s deep-funnel mobile expertise with Perion’s upper-funnel reach and retail media presence, a unified platform approach delivers seamless, full-funnel consumer journeys across advertising channels. Crucially, it accelerates the expansion of Affle’s high-ROI CPCU model into tier-one developed markets like the US, Canada, and Europe through the agencies, holding companies and brands Perion already serves. Backed by Perion’s ~$228 million cash reserve, Affle remains net debt-free while targeting over $700 million in FY2028 revenue and modeling achieving EPS accretion within year one.
Core Outcome Opportunities for Advertisers
- Omnichannel scale across 100+ countries, serving thousands of advertisers across diversified industry verticals
- Deeper audience intelligence, combining proprietary data with advanced agentic AI capabilities
- Performance-driven advertising across walled gardens, such as YouTube, Meta (Facebook and Instagram), and TikTok through Greenbids’ technology (acquired by Perion in May 2025)
Moving Forward
Affle delivered more than 250 million conversions globally in H1. In an interview with ET Now Anuj Khanna Sohum, Chairperson, Managing Director, and CEO of Affle stated, “This acquisition is an important step in scaling our CPCU model across developed markets and advancing our 10x decadal growth vision. We are bringing together our highly complementing tech capabilities, innovation culture, and unique IP to global scale.”
From Tal Jacobson, CEO at Perion, “Affle has established a strong position in mobile performance, supported by an experienced team, global reach, and a focus on 3 measurable results. We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide.”
Following the terms of the agreement and completion, Perion will operate as a wholly owned subsidiary of Affle under the Perion brand name. The deal is slated to close in early 2027, subject to regulatory and shareholder approvals. However, there are no changes at the moment, and Jacobson will continue on as Perion’s CEO and their 620+ employees across 11 offices will remain installed as is.
To read the full announcement, follow this link.
Lauren Heineck
