Guide
A marketer’s playbook on acing the festive season
Win big in this festive quarter. This guide helps you cut through the clutter with data-led strategies, creative insights, and channel-specific playbooks to maximise ROI during this high-stakes period.
Download this guide to explore:
- Consumer mindsets: How festive shoppers discover, decide, and purchase across channels.
- Channel playbooks: Role of programmatic, CTV, social, influencers, and more in festive success.
- Creative best practices: Vernacular personalisation, gamified ads, and storytelling that converts.
- Optimization levers: Real-time bidding, smart retargeting, and budget efficiency during CPC spikes.
- Festive calendar 2025: Key festivals from Aug–Dec and their impact on industries and consumer psychology.