1) The world of mobile advertising is fast-paced.
What should app marketers prioritize in the months ahead?
In 2023, the focus has been on achieving greater results with fewer resources: a mantra that continues to resonate strongly. One thing is clear: it’s essential to get everyone in the organization on the same page. Cross-organizational alignment is key.
In the times ahead, remember to align your marketing calendar with expected spikes and dips in user activity. This synchronization between seasonality factors and your marketing efforts is vital for success.
Furthermore, the power of data measurement and personalization can be a complete game-changer. A thorough analysis of collective data, measuring ROI or LTV, and strategically tailoring content to the right audience at the right time through publisher tools can yield substantial results.
2) Looking back on your journey with RevX, what’s one memory that you appreciate the most? Also, tell us what makes you feel valued here at RevX.
My experience with RevX has been exceptionally diverse and marked by a continuous process of rapid learning and knowledge sharing. Collaborating with exceptionally talented colleagues and clients has not only deepened my understanding of marketing and finance but has also been instrumental in my personal growth.
I’ve had the privilege of representing my company at numerous MarTech events worldwide, which has provided me with invaluable opportunities for personal and professional development – circling it to one memory would be unjust 🙂
What propels us is the enduring spirit of support and collaboration woven into RevX’s cultural fabric by our leaders.
3) In an industry as dynamic as AdTech, how do you stay updated with the latest trends? Are there specific resources or strategies you find particularly useful?
In the ever-evolving AdTech industry, staying up-to-date on the latest trends is essential.
I firmly believe that consistency is key. Keeping myself updated on the most recent developments concerning brands, advertisers, publishers, market sentiments, and more segments across various sectors enables me to engage in meticulous discussions and strategic planning.
My approach typically involves a research-first mindset. I delve deep into the problem statements, seeking comprehensive insights before formulating strategies.
To achieve this, I rely on a set of trusted resources that I consider my daily essentials:
Finshots: This resource provides valuable insights into financial news and market trends, offering a holistic view of economic dynamics.
SEMrush: It’s an invaluable tool for tracking digital marketing trends and staying competitive in the digital landscape.
MoneyControl: I find this platform excellent for in-depth financial analysis, and keeps you informed about market movements and economic indicators.
Statista: For data-driven insights and statistics, Statistica Daily is my go-to source, helping me make well-informed decisions.
LinkedIn: As a professional networking platform, LinkedIn connects me with industry experts and thought leaders, facilitating knowledge exchange and discussions on emerging trends.
4) What does a day in an account manager’s life look like?
And what do you like the best about it?
A day in the life of an Account Manager in the digital marketing field is dynamic and multifaceted. It involves client communication, campaign management, strategy development, reporting, client meetings, problem-solving, market research, budget management, and documentation – all revolving around effectively managing client relationships and campaigns to ensure their campaign success.
What I appreciate the most about it is the dynamic nature of the role.
Every day presents new challenges and opportunities for learning and growth. It’s immensely satisfying to work closely with clients to help them achieve their marketing objectives and witness the tangible impact of our efforts through data-driven results. Building and nurturing client relationships while staying at the forefront of digital marketing trends is both rewarding and intellectually stimulating.
5) What do you like to do outside of work?
Outside of work, I lead a diverse life that compliments my work-from-home routine.
On a day off – I enjoy outdoor activities such as gardening, farming, and swimming in the open waters.
When indoors, I stay cozy with my cat and dog, reading the latest news and novels.
Yoga and Cycling around the woods keep me physically and mentally balanced. Living in Auroville, I have had the chance to explore new experiences, including pottery & resin-wood crafts, which satisfy the depth of my creative self.
I’m also passionate about volunteering for community activities, especially related to teaching basic English and maths to underprivileged kids – I speak 4 Indian regional languages which makes it fun and ever interesting.
Shivani Salhotra
